Improve Your Rankings Instantly
Guest posting can give you some of the strongest links available. Blogs will sometimes allow you to have what is known as a contextual link, which is the type of link that Google loves most at the moment. Otherwise, you will at least get a powerful link at the bottom of your article, which also gives you some valuable link juice. The more popular the blog you are posting on, the stronger the link. Single guest post links can improve your Google rankings more than thousands of low-quality links, giving you an excellent return on investment. When it comes to link building, it is all about quality not quantity. Improvements in rankings can often be seen in a matter of weeks, if not days.
Natural Links = No Penalties
Guest blog posts will not only lead to an increase in rankings as described in the previous point, but the links are 100% white-hat and natural. It has become increasingly important to send links to your website from a wide variety of trusted sources, rather than blasting spammy links that will eventually tank your site in the search engines. There is no chance that Google will penalize you for having a link on a credible and trusted source, such as a popular blog in your niche. The links are permanent as well, so you will enjoy the benefits of your links for as long as you have your website!
Increase Subscribers and Followers
Guest posting allows you to extend your followers on social media platforms such as Facebook, Google+ and Twitter. Repeat visitors that trust your brand are the most valuable kind, as they are more likely to buy your products and recommend them to others as well.
Social signals are also becoming increasingly important in terms of Google, so as an added bonus you should see a nice rankings increase as well.
Drive Targeted Traffic
Guest posting isn’t just good for getting more traffic from Google through an improvement in rankings. If you are posting in a niche-relevant blog that gets plenty of hits, it is likely that these readers will click the link to your site as well. These visitors are very valuable, considering that they are already interested in your content as well as the sphere you are operating in. They are much more profitable compared to search engine visitors as conversion rates are generally much higher.
If you are just starting out with your blog or business, guest posting can give you an instant boost of credibility that can drive your venture forward very quickly. Attaching your name to biggest blogs in your niche will give people reason to believe that you know what you are talking about and are worth following. This is much easier than building your blog from the ground up without external help!