Dana is the creator and founder of Minimalist Baker, an amazing website dedicated to simple vegan cooking with recipes requiring 10 ingredients or less, 1 bowl, or 30 minutes or less to prepare. She’s also an author, and I’ve got her cookbook proudly displayed in my kitchen — it rocks!
We’re talking about Dana’s story, diving deep into the inner workings of Minimalist Baker. We’re rewinding the tapes to her first attempt at blogging, a more general website dedicated to her interests and everyday life.
Though her first blog didn’t get much traction, Dana noticed the popularity of her food-focused blog posts.
She decided to get laser focused, fusing her recipe creating and food photography skills to craft a crisp, clear brand with beautiful & compelling imagery.
Minimalist Baker has garnered a colossal following with a published cookbook to go with it, and Dana didn’t just get lucky or stumble upon the right idea on accident. Her approach to branding is her secret sauce, and it’s one we can all learn from: an excellent mashup of simplicity, dedication, discipline and authenticity.