Cold emails are not easy. Everytime you look at your inbox, it’s flooded with all different kinds of emails. From promotions sent by companies to your grandmother inviting you to visit, it can be overwhelming to sort through. This makes getting someone to take notice of an email from a stranger even more difficult. This may lead you to believe that cold emailing is no longer an effective outreach method.
However, cold emailing is still one of the most effective methods you can use for outreach. While this is the case, there is a fine line between creating a cold email that will be successful and one that will fail. There are several key factors to consider in order to give your cold email the best chance. This can be anything from the type of email to the carefully crafted subject line.
In this article, we’re going over:
- What cold emails are
- Best practices to implement
- Different drafts to use
Cold Emailing, What Is It?
So, what exactly is a cold email and why is it important to understand? A cold email is a way of starting a conversation in the “online world” through a message sent to a person, with whom you are most likely mutual strangers. This is what makes the email “cold” because there is no prior connection or relationship. In this interaction, the goal is not to create instant conversation, but to build a relationship between you and them that can blossom into an eventual business partnership.
It is important to understand what cold emails are so that they are not confused with spam. Spam usually consists of fake names and clickbait subject lines with the intention of getting people to click on suspicious links. This is a far cry from cold emails, which have the intention of building relationships with the intended subject.
What Separates Successful from Unsuccessful Cold Emails?
There are certain best practices to follow.
In order to have the best chance of success when considering cold emails, there are several best practices to follow including:
- Make it about them
- Write an enticing subject line
- Follow up and be persistent
It is important that you personalize the cold emails you send in order to make sure it doesn’t come off as spam to the person you are sending it to. Use your full name and personal email as well as using their first name to set a friendly tone. The content itself should also give off the feel of as personal of an email as it can, like you would send to a friend or colleague. By personalizing the email, it demands more attention and can snag the attention of the recipient enough to get them to open the message.
Make it About Them
Make the cold email mostly about them and only a little about you. You want to show them that you can help them without only talking about what you do. Discuss what benefits the company will receive rather than what you can provide.
Write an Enticing Subject Line
The subject line can be the deciding factor between whether someone opens or sends your email to trash. It is vital that you carefully consider what is put in the subject line if you want your cold email to succeed. Avoid clickbait sounding lines by keeping it consistent with the content inside the email. It is also recommended to keep the subject line short and to the point.
Follow up and Be Persistent
Following up is a critical step that should not be overlooked. You must remember that everyone is busy and they may not see your email or they may say they will “look at it later” and forget to come back to it. This is why it is important to stay persistent and reach out multiple times.
How to Draft the Best Cold Email?
There are a few different drafts you could use.
There are many ways to draft cold emails and it is important to choose carefully. You want to make sure you are using a relevant template that covers the right information for the company you are reaching out to.
Cold emails can typically be divided into four different drafting categories:
- Basic outreach emails- structured, short, and focused on the recipient
- Networking emails- open a conversation
- Demo emails- say just enough to pique the recipients interest
- Services emails- acquire clients through services
While cold emails are not easy, they are an extremely effective outreach method that should not be overlooked. By taking your time and developing the best version of a cold email as possible, you have a much better chance of success.