Do you happen to be dreaming about becoming financially independent after starting your own ecommerce project but things are not picking up the way you thought they would?
If that is the case, you may need to make some readjustments. And since there are so many things to go over, let us jump right in without a moment’s hesitation.
If you are running an ad campaign on your website or anywhere else, think about those customers who have no interest in it whatsoever yet still have to look at it regardless. They are not going to bother in the first place, and an aggressive behavior like that will only make things worse for your brand.
Look to spend more time on figuring out what your targeted audience is like and focus on more personalized marketing messages.
You have bestsellers, and you have those products that are hardly selling in the first place. But if you do end up with something like that, you will need to get rid of it with as little damage as possible.
One of the best ways to control the situation would be making a sale and offer discounts. Or look to sell them as part of a package. The bottom line is that you need to get your money back and reinvest it in other areas rather than have something which will only decrease in value later on.
One of the best ways to “resurrect” the store and get out of a slump is to introduce new products. For instance, if you are running a print on demand store, you can make use of platforms like Printify. A Print on Demand & Drop Shipping Platform | 250+ Products is just one example. It depends on your niche, sure, but there should be some more variety that you can include and show your customers that the business is not stagnating.
There is a trend in which more and more online stores are looking to turn into an app for smartphones and tablets. What does this indicate? The answer is quite clear – the rise of individuals who do their shopping using the aforementioned devices.
If you are lacking in the mobile optimization department, it should definitely be one of your priorities. Otherwise, you are risking losing a lot of money. Not to mention the fact that this trend will only continue to grow in the future.
Customer Support and Knowledge Base
There are two kinds of customers – those who like to find the information themselves and those who immediately ask whenever something is not clear to them.
You need to cater to the need of both types. Your customer support should be up to par with the best, and employees working there should be able to solve the problems of any customer.
At the same time, it should be noted that having a great knowledge base is also one of the important things. It does not have to be fancy. A well-written FAQ page and clear description near products will suffice.
Organic traffic should be a priority as well. Even if you do not have a lot of experience with search engine optimization yourself, there are always more than enough sources to read about it online. Finally, you can always hire a freelancer who specializes in SEO.
Free Shipping and Rewarding Loyalty
In most cases, you will make a lot more money if you offer free shipping and sell multiple products. It just so happens that people would much rather pay 40 dollars for a product rather than 30 and 10 for the shipping.
As for the loyalty rewards, well, if you have some customers who are spending a lot on your store, give them something as well. Show that you care, and they will appreciate you even more.
Social media should be one of the biggest points of focus since so many people are using these platforms every day. And businesses have realized how much of an impact a good marketing campaign on Instagram or Facebook can have for the overall results.
You should look to start growing your audience much more actively. Engage with them, create appealing content that emphasizes visuals, organize contests and giveaways, and do everything else to increase your presence on the biggest social media platforms in the world.
Writing a Blog
A blog has become common for all kinds of websites, even the ones who are focusing on commerce. Writing a blog certainly has its benefits. First and foremost, quality content will help with SEO, especially if you focus on particular longtail keywords.
People expect to find a blog as well, so whenever they visit a site and are unable to find it, they might have some negative ideas about your website.
And most importantly, if you can come up with great content and post it consistently, it will not take too long before you establish yourself as one of the authorities in the industry thanks to insightful articles. Customers will trust you much more and will recommend your services to other people as well.