Every business hopefully understands that advertising is a very key component for the achievement of business success. Regardless of what kind of business you are in, you need advertising to reach your prospective clients and customers.
This advertising can be done in different ways as shown in this article here. The choice of which method or combination of methods to use for any ad campaign requires an understanding of the target audience. It also requires an understanding of what methods, and the application of those methods that will be most effective for that group.
Because of the complexities involved in determining what method, content and strategies that will be most effective for any given ad campaign and the target audience, many businesses employ the services of professionals who are experts in this field. For many others, they simply prefer outsourcing this entire aspect of their operation to an advertising agency. This latter option appears to be a preferred solution for many businesses.
Let’s look at why many companies prefer allowing advertising companies handle their advert campaigns.
Benefits of Using an Advertising Company
There are a number of benefits you can derive from outsourcing your advertising campaigns to an external company. Some of these are listed below and you can find others in this article: https://www.slideshare.net/deepbasu11/why-do-we-need-advertising-agencies.
This is by far one of the most important benefits of using an agency for your advert campaigns. Since this is all they do, they have better qualified professionals who will be in a better position to design a strategy and content that will yield the best return.
Even if you were to hire an in-house expert, it will not be the same as an agency that has a number of experts who put their heads together to design a strategy. More good heads will always be a lot better than one.
2 Cost Efficiency
Employing an in-house expert to handle your marketing campaigns will translate into increased cost on your part. This will even be more so if you attempt to match the level of expertise that an ads agency will possess.
While an ads company focuses on rendering this service to many companies, thereby spreading their cost among their many clients, you will be bearing the cost of your expert team alone. This is not to mention other benefits your staff will be entitled to which all add to an increased overhead.
Simply going for an agency can significantly reduce your cost without impacting negatively on your output. For an idea of how much savings you could be making read this.
3 Industry Contacts
When trying to place ads on different media, you may find yourself confused and not knowing who to go to for what. An agency already has its contacts in place and can easily place ads at prime times for less than you will get it. The media houses know that the bulk of their businesses come from these agencies so they are inclined to give them preference.
With their widely spread contacts in the media world, they can get your campaigns off the ground very quickly.
4 Time Efficiency
If you need to get your campaign off the ground quickly, then you are better off with an agency. Some of the reasons for this have already been listed above. They have the expertise to quickly come up with a strategy and message for your target audience. They also have the media contacts to quickly get your ads running.
You also need to consider the fact that when you hire an agency, you need not bother about trainings which will take time and cost money. The company you are hiring already have their staff trained and retrained as the need arises. You are simply getting the finished product at a reduced cost. That’s a great deal any business should take advantage of.
Truth be told, an ad company can help you with every aspect of your marketing efforts from adverts to branding and more. If you really want to make an impact quickly, this is your best course of action.
Choosing an Advertising Company
Now that we are in agreement as to the necessity of using an ad company, the next important question to answer will be “how do I choose the right company?”
We will look at a few tips that can help you choose a company that will be just right for you.
Though this may not necessarily be the most important aspect, it may be very important if your business is one that is located in a community and serves just that community. If for example you own a cake shop in a locality, say Spokane, it’s not likely you will be looking to advertise to people outside that area. Your campaign will surely fare better if you choose the best advertising company in Spokane. They will understand the people and how best to advertise to them.
If, however your business is not restricted to a region, then your options will be much wider, as you can choose a company from anywhere in the world.
Without a doubt, this is the first thing that should determine if you should hire a particular company or not. How do you judge a company’s competence?
- You can actually start by looking at how they market themselves. If you do not like what you see of their attempts at marketing themselves, then it is not likely that they will do a better job with yours.
- Look at the work they have done for others. Unless you are willing to be the guinea pig, you need to assure yourself by first looking through their previous jobs to see the depth of their expertise and the results they achieved.
- Try to find out the expertise of the individual team members. Many companies now list their team members on their site so potential clients can look through them to see who and who will be working on their projects.
One of the major factors that affect the cost of your ad campaign is the size of the agency handling it for you. There is a general believe that big firms are better and can get the job done better than smaller firms. This is also the reason why they are more expensive.
Forbes looks at this issue in this article: https://www.forbes.com/sites/steveolenski/2017/09/12/7-reasons-cmos-should-hire-a-creative-boutique-instead-of-a-large-ad-agency/#ca71af4d82df. You may find that you can actually save money and also get a better job done with a smaller firm.
Determine what your goals are and then decide how much you are willing to spend to achieve them. Once this is done, you would then need to find a company that can work within your budget.
4 Knowledge of Your Industry
If you can have a company that has worked with other companies in your industry, it is an advantage for you. This means they have a good understanding of the inner workings of your industry and can therefore better formulate an advert strategy that will be effective.
While this may not necessarily be a deal breaker, you should certainly look out for it as it can be very helpful to your campaign.
In conclusion, understanding that advertising is critical to the success of your business is certainly enough reason to motivate you to choose the right company to work with. Once you find that company that understands your marketing vision and can effectively formulate strategies that will cut through to your target audience, you will have succeeded in building a partnership that you will continue to benefit from for years to come.
You can read more about the benefits and some of the cons of working with an advertising agency in this article.