Just over a year ago, Google started an initiative to get 51 million Indian small businesses online, as only 32% had an online presence at the time. For the 32%, this is was a glorious time of internet monopoly and organic traffic without doing much. Now, as more businesses in India are discovering their online presence, it’s going to take more than just a website to get a substantial piece of the pie. What would differentiate one business owner from another in the battle for traffic, is knowledge and there is no better place to start than college.

It Could Do Wonders for Your First Blog

While some students prefer to make some extra money on the side waiting tables and busking in public parks, there are others that look at the intricate world of internet sales. Students still have to fight for the same piece of the pie that everyone else does in Internet Land, but they have the added advantage of doing this with a whole host of information at their fingertips. A digital marketing course or degree helps students discover the reasons organic traffic is important, but conversion is everything. According to studies, the top reason site visitors don’t buy from websites is because the site doesn’t actually have what they want. A keen understanding of digital marketing will delve into what the visitors want.

It Could be a Career Gamechanger

Although digital marketing is a nice little side job and can potentially pay the bills, there is no reason to tap into this valuable resource a little more. Digital marketing doesn’t necessarily have to be the major, but it would enhance any career path that will benefit from an online presence. The demand for digital marketers in itself is also quite high, which makes it quite a sought-after course at tertiary institutions. One of the most satisfying things about this particular course is that students can apply their skills almost immediately and start generating an income. This is great news for those with student loans and wish to enter the next phase of their lives with a bit of a nest egg.

A Career in Digital Marketing Pays Well

Not only are there a number of different career options within the digital marketing world such as SEO/SEM, data and web analytics, or even a UX developer, but there are also a number of salary bands. Positions can start anywhere from $62,000 all the way up to $245,000 for a chief marketing officer. For students, the pay scales in their chosen career paths make a big difference as there is always that trade-off between the time spent in studies and the return on investment with a decent salary.

A career in digital marketing might not be for everyone, but those who are considering going online should at least invest in a course. This will help them set themselves apart from everyone else. For those who wish to enter this field exclusively, there are a number of exciting possibilities to choose from.

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