What Is SEO (Search Engine Optimization) And Why Is It Important

as we all know that we can make money online easy and Blogging is one and best platform that gives you the way to earn money online. Today we will know what is Search Engine Optimization (SEO) and why is it necessary for Blog?

What is SEO?

SEO’s full form is Search Engine Optimization and we all know the power of search engine. Google is the most popular search engine in the world, besides other search engines like Bing, Yahoo. By using this, we can put our blog on the No.1 position on all search engines.

Before the start, first, we should know how the search engine works. Let’s say we go to Google and search for anything by typing keyword, then Google shows you the same content as related to that keyword. The content that we see comes from all different websites and blogs. The result that we see in the top is at No.1 rank in Google. At number 1, means that Search Engine Optimization has been used very well in the blog so that more visitors come to it and that is why the blog has become very popular.

Search Engine Optimization helps to bring your website or blog to No.1 rank in Google. It’s a technique that puts your website at the top of the search engine’s search result, which increases the number of visitors. At the top of your website search result, the internet user will first be able to visit your site, which increases traffic to your website or blog and your income starts getting better. It is very important to use Search Engine Optimization to increase organic traffic on your website.

Why is SEO necessary for Website or Blog?

Now you all know what SEO is, so, let’s continue our journey to know why SEO is important for websites or blogs. We use SEO to make our website accessible to people. Suppose I created a website and posted good quality content in it but if I did not use SEO then my website would not be able to reach the audience and there would be no money to make my website.

If we do not use SEO, whenever a user searched some content by use using related keyword, then your website or blog will not be able to make an entry in the search results whether the content of your blog or website is related to that keyword or not and the reason is the content of website were not in the database of search engine.

It is not difficult to understand and if you know all the necessary things then it will help to make your blog very good and can increase its ranking in the search engine. One thing you should keep in your mind that, you will not see the result immediately, and for a result, you have to be patient, you just need to do your work.

Types of SEO – Search Engine Optimization Techniques

Search Engine Optimization is of two types

  • On-Page SEO
  • Off-Page SEO

On-Page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

For this you should write good content and use good keywords in those which are most searched in the search engine and also use keywords in the right place in the page, to use title and Meta description makes your content easy for Google to know about the content and helps you to rank your website on Google page. Which increases the traffic of your blog.

Off-Page SEO

Off-page SEO refers to techniques that can be used to improve the position of a website in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that.

Importance of SEO

There are many benefits of SEO. Some of the benefits are listed below:

  1. Better and user-friendly website

The aim of SEO is not only limited up to the search engine. But by applying proper SEO techniques, one can create a website which is user-friendly. So the user will engage more with such website.

  1. Find new customers

It is a fact that the business which is having their own website will expand twice as compared to business which is not having any website. So apply proper SEO, one can get higher ranking in search engine which helps them to find new customers. 

  1. Achieve better conversion rate

There are many visitors of the website. But all of these visitors are not subscribers or customers. So by the proper use of SEO, we can convert our visitor into subscriber and customers. We can create our customer base.

  1. Bypass competition

Consider there are two companies having the same products at same price. One company is having a website which is search engine optimized, another company is not having search engine optimized website. So in this case, the company which is having search engine optimized website will bypass the other website and grow more.

  1. Higher traffic

People usually trust the results of the search engine. So if your website is ranking high in search results then people will trust your website and this will drive traffic to your website. 

  1. Brand Awareness

If your are having a new business and you want to create awareness about your business, then by applying proper SEO techniques you can create your own brand awareness in the market.

If you still have any doubt or you have any suggestions for us. Write us in comments. Thanks for reading and sharing our work with others.

Rahul Yadav

Rahul Yadav is Digital Marketing consultant and Expert in Delhi, India. He provides SEO, Social Media Marketing & PPC Consulting Services worldwide. Contact at gitm.rahul@gmail.com

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