If you’re already into Digital Marketing or have just started understanding the way it works, you may definitely want to know which tools are best in the market and how can they help you increase the  reach of your site or blog   and help you grow your revenue returns.  Well here’s the list of some tools and what can they do for you:

Tools you can use to enhance Social Media Marketing

Social media is the most important and easiest way to gain audience for your blog or website. With the growing internet user base understanding the need of the customers is crucial. Take a look at apps that can help you out:

  1. BuzzSumo

    BuzzSumo helps you find the keywords for a particular type of content. It analyses the content for you and gives you the keywords, people have been searching for or are using the most. This is a very beneficial tool that can help you in understanding need and promoting the content.

  2. Canva

    Canva is a free graphics site that lets you design absolutely free, creative, and stylish and eye catching projects that you can post on social media.

  3. DiggDigg

    It is a plugin that helps increase your page or blog reach by approximately seven times and brings in a lot of organic traffic. It makes easy for your readers to share your articles on various platforms by using a floating bar with buttons on your page.

  4. Hootsuite

    Hootsuite allows you to manage all your social media handles more proficiently by creating a social media dashboard for you.

  5. Quick Sprout

    Quick Sprout is a tool by Neil Patel (Top web Influencer) that helps you analyse and understand the SEO, social media impact, mobile responsiveness etc.of your site or blog. It helps you understand how your content would be perceived in a way. You must definitely give this one a shot.

  6. Shared Count

    Shared count help you track your social activities better by simply tracking how many times the content from your site or blog was shared, liked etc. It also helps enhance the user engagement.

  7. Sprout Social

    Sprout Social is a tool that helps with effective social media management. It helps you find new customers and increase their social media engagement foe your business.

  8. Agorapulse

    Agorapulse helps you manage all your social media handles at once. You can collectively post on all of them at once. It also helps you enhance the customer engagement and stay in touch with your followers.

  9. WooRank

    WooRank helps improving your website rank and online visibility by evaluating your website based on 50 criteria, from SEO friendliness to social media and much more.

Pay per click tools

‘Pay per click’ is a concept where you pay the host website for every click that diverts the user to your page. Optimize Press helps you create the landing pages (Where users are diverted after clicking the link.), sales pages, etc in WordPress. While Optimizely lets you test and experiment on your digital products, campaigns etc.

SEO Tools

SEO is short for Search Engine Optimization. It plays a crucial role in the ranking of your webpage.

  1. Ahrefs

    It gives you a detailed information on why the other pages are ranking high, by giving a detailed info on their keywords, backlinks, traffic diverted on their site, etc.

  2. Google Keyword Planner

    It helps you find the right keywords relevant to your content, that helps bringing in display advertisements,search ads, etc that brings in the traffic.

  3. Majestic

    It is an intelligence database that helps you explore domains and URLs, see the number of backlinks, and shows inbound summary and data.

  4. Moz Local

    It helps ranking your local business by increasing your visibility in the local search engines results. It make sure that your business is visible to people.

  5. Moz Link explorer

    It helps you find backlinks, anchor text, perform competitive link search etc. and much more.

  6. MozBar

    It is a free extension available for Chrome that makes it easy for you to get advance metrics and do all your SEO on the go.

  7. SEMRush

    It searches for detailed competitive and paid keyword data by domains and see what everyone else is doing.

  8. SEO Book

    It offers marketing tips, search analysis, online business tips, a wide range of SEO tools and SEO professionals.

  9. Text Broker

    It helps you find the right content for your site by offering content writing services, that helps you create a unique style for your site.

  10. UberSuggest

    It helps you find right key words for your content within minutes.

  11. Unbounce

    It helps you build and test landing pages, website popups, etc and improves post click conversion rates.

  12. Upwork

    It helps you find best freelance workers across the world in your budget.

  13. Yoast

    It is a WordPress SEO pluginthat helps you with optimizing yoursite,adding better meta titles and generatingXML Sitemaps.

Data and analytical tools

  1. Buildwith tells you what script or template is used to build the site.
  2. Google Analytics lets you monitor your site’s traffic in detail.
  3. Google Search Console provides you detailed report on indexing statuses and visibility of the site.

Email marketing tools

  1. Aweber provides you promote your product with one time automated email, setup email services and much more to engage the audience.
  2. Get Response lets you host webinars, create landing pages, marketing automations, etc.
  3. Mailchimp is a marketing automation platform that helps you manage subscribers, track results and send mails,

Content Marketing Tools

  1. Buzz Stream helps you find influencers, manage emails and helps you analyse your campaigns.
  2. Copyscape comes in handy when you want to check if the content of/on your site is plagiarised.
  3. Crazyegg gives you an insight on how your customers are engaged with your website and how can you boost that up.
  4. HARO Help A Reporter gives you an opportunity to become a news source, which means you can ask a reporter to write about you and your company.
  5. Hubspot’s Blog Topic Generator helps you find topics for your blog post withthe help of a keyword.
  6. Lead Pages is an online tool you can use for collecting E-mail subscribers. They have templates you can use to manage leads create landing pages, host webinars, etc.
  7. Medium gives you a platform to read and write and share the stories that matters the most.
  8. OptinMonster is an online lead generator that turns abandoning visitors into subscribers.
  9. PicMonkey is a photo editing app that helps you add frames, filters, text etc.
  10. Prezi is a presentation software that you can use to create really attractive ppts.
  11. Sumo offers you a lot of free tools that can be used to grow traffic on your site.
  12. Wistia provides software for creating official videos for businesses and marketing tools to understand your traffic.
  13. Quora is an open Q/A platform, where a lot of bloggers and marketers answer questions and promote their business.

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