StumbleUpon is growing. Just recently, it was reported that their referral traffic number grew over 50%. They were also the fourth largest source of social media traffic. Many people are shocked to hear this and now want to learn… How do I get some of that ‘StumbleUpon’ traffic to my site?

I will give you 10 great tips to start seeing traffic but first, let’s cover some basics.

What is StumbleUpon?

StumbleUpon is called a “discovery engine” which recommends web pages to its users. Over time, as you “Stumble” and rate pages with a thumbs up or down, it learns what you like and recommends new pages. It also uses this crowdsourced data to discover what’s popular on the web. Mobile StumbleUpon apps are also available for iOS, Android, Windows, and Amazon.

10 Tips to help you get started with StumbleUpon:

1. Get the Toolbar – Toolbar versions exist for Firefox, Google Chrome, Opera, Internet Explorer, and Safari. This is the easiest way to interact with StumbleUpon and makes the service easily available.

2. Complete Your Profile – If you really want to take advantage of StumbleUpon, you need to complete your profile with a picture, description, pick topics and more. The more complete and professional your profile looks, the more followers you are likely to get.

3. Add the StumbleUpon Social Share Button – If you want to encourage people to share your content on StumbleUpon, there is no better way than to add the StumbleUpon button to your website. It’s extremely easy to do, with either one of the many social share plugins for WordPress, (if you’re running a WordPress site) or you can go to StumbleUpon and create a button on their site:

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4. Follow Stumblers With Similar Interests – The best way for you to grow your following is to follow other Stumblers with similar interest. You can do that quickly by check out their StumbleDNA on their profile page. If you’re a vegan blogger and someone’s mostly sharing video game articles, that’s probably a bad match.

Power tip: You can only follow a maximum of 500 people, but you have no limit on how many people follow you. So make sure to make who you’re following count.

5. Use Paid Discovery – Maybe your organic StumbleUpon campaigns are going slower than you want and you want to turbo charge them. StumbleUpon Paid Discovery is a great way to highlight your website quickly and inexpensively. Some of the features are listed below.

  • Highlight your blog to new audiences.
  • Visitors start at only $.10 and up based on targeting. Remember, this isn’t per impression or click, its actual visitors to your site.
  • No ad creation (but you might want to test a custom landing page)
  • Can be targeted to interest
  • 5% of all Stumbles are reserved for Paid Discovery
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6. Never Stumble Your Own Pages – I’ve been guilty of this myself and you really shouldn’t do it. It might be ok to do it a few times but over time, StumbleUpon starts to frown on it. Use your social channels and have your followers do it or ask different friends. Your site can get banned.

7. Be Authentic with Your Account – If you start to try to game the system, you will get caught. Don’t do things like thumbs up every page or just Stumble your friends’ pages. Become active on the platform. Stumble monitors every account.

8. Stumble regularly – It’s fun and the algorithm gets better over time to show you your real interest. It really is a truly great way to discover new content. The mobile app is particularly good at delivering great content when you have a few minutes of downtime. Using StumbleUpon frequently also refers back to #7 and being authentic.

9. Find Your Friends – At any point in time, you can use the “Find Friends” feature from the toolbar to hook up with your friends from Facebook, Twitter and Google Plus.

10. Forget Getting Multiple Accounts – Once again, “Be Authentic” and don’t try to game the system. StumbleUpon monitors IP addresses, frequency of Stumbles, your network, etc. Stick with a single account and avoid any of these issues.

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StumbleUpon can bring an avalanche of traffic for any blog, if you’ve experienced it, you know what I’m talking about. One day, you’ll check your Google Analytics and see a huge spike of traffic and wonder where it’s coming from. It does come with an increase of your bounce rates during that time and that’s to be expected. If you understand how StumbleUpon works, you’ll understand that not everyone will value every piece of content delivered to them, this is to be expected. Even with an increase in your bounce rate, I think StumbleUpon traffic is valuable and something you should strive to attain.

Bonus Tip: Why don’t you Stumble this article and then check out who else has stumbled it. You might find some great like-minded readers  😀

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