The importance of social media for business ventures has grown tremendously over the years. It takes more than completed profiles to be successful and effective on the social platforms. You must be creative and have a thorough strategy that will help grow your audience.
One of the best ways to know if you are performing as well as you should on the social platforms is to use social monitoring tools. These will give you all the data you need to know if you are on the right track or whether you need to make some changes that will allow you to get better results.
Do not just go for the first monitoring tool you lay your hands on. You must carry out research to identify the ones that will work best for you.
Essentials Features to be on the Lookout for when searching for Social Media Monitoring Tools
Industry-Specific, URL, and Hashtag Tracking
Whether you are looking to Track Facebook shares or any other data, it is important to work with a tool that deals with URL, hashtag, and industry-specific tracking. It is an invaluable feature that puts you on the front-line to engage leads, attract new users, and also build beneficial customer relationships.
There is no need of getting a monitoring tool, if it will not be delivering up to date results. It is crucial that you receive the updates in real time; this comes in handy when you need to deal with a crisis. It is also very important if you use the notifications to offer customer care.
Reaction time is one of the criteria that customers consider when working with a brand. If they are any delays, it could be saying that the brand does not really care about the client’s input. This is a move that might end up robbing you of many customers.
Advanced Processing Languages
Using a media monitoring tool that uses simple data may not produce effective results. It is best to go for the ones that have more advanced languages like NLP (Natural Language Processing). This derives meaning from the human language making use of machine learning algorithms putting them in a positive to yield better results even when handling large rule sets.
You can also look out for the ones that use LSA (Latent Semantic Analysis). This relies on vectorial semantics to help in building relationships between words and the context where they are found. This is helpful because it can separate relevant and irrelevant data.
Ability to Monitor Multiple Channels
It does not make sense to use different social media monitoring tools for different social media platforms. You need to find one that can work on different channels at once. This will allow you to access all the details you need without too much headache.
While this helps to keep track of social networks, it might also help to work with a tool that goes beyond social media. Your audience may also be sharing opinions about your brand on other avenues like industry forums, blogs, news sources, and review sites. It would be great to have a tool that also analyses data on these platforms.
It is also important to identify a tool that can work with multiple languages with ease.
Value for Money
It is critical that the tool you decide to invest in ends up giving you great value for money. You do not want to pay for something that will end up giving you inaccurate results. Where possible, it is best to first test the product so that you can know if it feels your business needs.
Do not be scared to jump ship if you feel like the tool you are currently using is not working out. Just go back to the market to find one with better performance and results. Reading reviews from other users can also help you know if it is worth the investment.
It may not be possible to locate a social media monitoring tool that has all the features you want especially when working on a budget. This is the time to come to a compromise to identify the most important features you feel your business needs the most. Use results that these tools give you wisely, if you want to end up improving your business in the best possible way.