Small businesses, nowadays, are working extensively with food, lifestyle, and beauty bloggers in Singapore to improve sales and visibility. As a small business, it’s challenging to reach out to your customer on a small budget.
Here’s where beauty bloggers can help you.
Bloggers are influencers who play a very interesting role in the buying decisions of your target market. They are the voice of trust for your consumers. 84% of your consumers purchase a product after reading or seeing someone use the product on social media or blogs.
These bloggers have a following of thousands and even more. They talk to your target market on a daily basis through social media. They can inspire and sway your consumers. That’s why you should be piggy banking on their reach to talk directly to your target market to get your business out there.
Top Fashion Influencers From Singapore You Should Know
If you are nail beauty brand looking to promote your products in Singapore, here are 35 beauty bloggers you could potentially hire to promote your salon:
1. Beautiful Buns
Instagram Handle: @beautifulbuns_sg
Cheryl of Beautiful Buns is an ex-journalist and editor. Apart from working full time as an editor, she blogs daily about beauty, lifestyle, and travel. Cheryl has many blog awards under her belt including Beauty category winner for the inaugural HerWorldPlus Social Media Awards in 2016, the Most Popular Beauty Blog for the Singapore Blog Awards 2015, and top 3 Best Beauty Blogs for the Singapore Blog Awards 2014.
2. Hannah Chia
Instagram Handle: @mshannahchia
Ms. Hannah Chia started as a food blogger but over the years, she has ventured into travel, beauty, and photography. She has collaborated with a number of Singapore’s beauty companies including Sofina, Kosé Sekkisui, SkinCeuticals, Ioma Ma Creme and more.
3. Parade of Love
Instagram Handle: @paradeoflove
Roanna T, of Parade of Love, is your quintessential beauty junkie. In her words, ‘I eat makeup’. She blogs exclusively about beauty products offering her opinions, tutorials, reviews, passions, tips and also the occasional sponsored posts. She started her blog to help out her followers with her beauty reviews for Singapore based beauty products and it grew from there.
4. Roseanne Tangrs
Instagram Handle: @roseannetangrs
Roseanne Tang is an inspiring role model for many Singaporean Women. She’s a professional, certified makeup artist from the London School of Beauty and Makeup. On her blog, she shares make up tips, tutorials, and her beauty tips. She has been featured in Designare, The Straits Times, Her World, Cleo, and Urban. She is also the founder of Bloom Kit Cosmetics, a premium makeup brush company.
5. Love For Skin Care
Instagram Handle: @loveforskincare
Leane Ho, the beauty guru behind Love For Skin Care is the 45-year old mom who shares her life, beauty routine and her style advice on her blog. Leane Ho is your go-to blogger when it comes to targeting older women successfully reversing the process of aging.
6. The Beauty Desk
Instagram Handle: @smitadesouza
After decades of experiencing as a beauty editor and makeup artist in both India and Singapore, Smita started beauty desk to offer her styling and beauty advice to her followers. Confidently embracing her silver locks, you’ll see Smita sampling many of the makeup samples she receives working as an editor for CLEO Singapore.
Instagram Handle: @dblchin
Clara, aka double chin, started blogging in 2006 but it wasn’t until 2010 that she ventured into beauty blogging. Her blogs on beauty reviews got a lot of positive response which gave her the confidence to get a license as a Professional Makeup Artist in Cosmoprof. She continues her journey as a professional makeup artist and blogging during her a free time. She has been featured in quite a few magazines including Aesthetics and Beauty Singapore Magazine and Glow Magazine.
8. Belly Welly Jelly
Instagram Handle: @bellywellyjelly
If you’re looking for a fresh, passionate beauty blogger, then it has to be Christabel Chua of Belly Welly Jelly. Christabel documents her beauty and travel diary through her blog. Known for her on-point makeup, Chua also ventured into entrepreneurship with her accessories brand kāi.
9. Xin Lin
Instagram Handle: @xinlinn
A Dancing enthusiast and a seafood lover, Xin Lin blogs about her life, beauty picks and favorite travel spots. She is one of the most influential beauty bloggers in Singapore.She started blogging in 2007 when she was just 14 and has been able to build her online presence through unpretentious reviews and opinions.
10. Celine Chiam
Instagram Handle: @chiamhuiy
Celine Chiam is a beauty, food and travel blogger. Her blogging journey is marked with various accolades including being the 2015 Official Blogger for the Marina Bay Countdown, Ambassador for Clozette, Nux Miss Prodigieuse Winner 2014 and more. Celine hopes to help her readers with her beauty tips and recommendations.
11. June De Jour
Instagram Handle: @junedujour
A Digital Marketing Specialist by profession, June started her blog in 2013 as a journal of her life. Since this, this self-proclaimed beauty expert has gone on to become The Best Beauty Blog Finalist for Singapore Blog Awards 2014 and also the finalist for ION Orchard Insider. She is also the editor at the Blackbox Singapore and Clozette.co
Blog URL: http://www.beautybyrah.com
Instagram Handle: @beautybyrah
An English Teacher by day, Sarah started blogging to offer insights and reviews on makeup looks and ideas. Apart from beauty, she blogs about travel and life. She was also the SG Best Beauty Blog 2015 Finalist.
13. Vivian Tian
Instagram Handle: @veeviisme
Vivian Tian uses her blog to write about her life, travel and beauty adventure. Vivian is a film student at LASALLE College of Arts which means you can expect some beautiful pictures on her blog and Instagram. Apart from working part-time on her blog, she also works as a full-time blogger for ViewQwest as their blog ambassador.
14. Katelyn Tan Hui Ping
Instagram Handle: @katelyntanhuiping
This Singaporean Fashionista blogs about beauty, fashion, travel, and lifestyle. Her blog offers her readers reviews and useful tips she learnt. She not only blogs but also runs an online shop, Yours Truly, with her fiance.
15. Fionna Seah
Instagram Handle: @amelieseah
Fionna Seah is a Singaporean Chinese who has been blogging since as early as 2004. She’s a Communication Studies graduate of WKWSCI at Nanyang Technological University with a Media and Communication diploma from Singapore Polytechnic. Fionna loves shopping and considers herself a makeup junkie.
16. Beauty Affair
Instagram Handle: @sparklyfaerie
Mommy to an active toddler, Charlotte Ashlene is one active beauty and lifestyle blogger. She not only blogs about beauty and motherhood, but also runs an online baby store, HelloBaby Sg, and an online bouquet store, Love You Beary Much.
17. Blog For Beauty
Blog URL: http://blogforbeauty.com
Facebook Handle: @blogforbeauty
A Beauty Editor and a makeup artist by profession, Renee, from Blog for Beauty, wants to make makeup shopping easier for the average customer with her reviews and tutorials. Renne started blogging in 2005 when beauty bloggers were quite rare. Since then, she has evolved to offer insightful views and tutorials on her blog.
18. Ju Ann
Instagram Handle: @ngjuann
Sneaker-loving, mommy to two, Ju Ann started out as a beauty blogger but evolved as a parenting beauty blogger after having two kids. Ju Ann wants to help out other mommies achieve beautiful looks while taking care of their kids. NgJuann has been the finalist for the best Beauty Blog in Singapore’s Blog Awards for three consecutive years (2011, 2012, and 2013).
19. Viva Woman
Instagram Handle: @sesamechew
Sesame, from the blog Viva Woman, sets herself apart from the best of Singapore’s beauty blogger with her passion for organic skincare and holistic beauty. Sesame started blogging in 2006 when she realized that most skincare products that she had been using on her skin were actually doing more harm than benefit. She then ventured into organic skincare and since then has been helping women help their skin. Sesame has managed to collect quite a few accolades in her blogging career including being the Top 20 Beauty Bloggers Worldwide you must follow by YouQueen. Viva Woman is also the ranked among the top 5 beauty bloggers worldwide.
20. Makeup Stash
Instagram Handle: @makeupstash
Makeup Stash is another Singaporean beauty blog run by makeup junkie, Mag. Mag offers product reviews, news, giveaways and all things beauty related on her blog.
21. Sweetest Sins
Instagram Handle: @yongwei318
Patricia Tee, from the Sweetest Sins, is a Beauty, Travel and Fitness Blogger. She has partnered with many Singaporean beauty brands to offer her reviews and opinions on the brands. Some brands are The Komb Hair Salon, Nivea, Rose&Co.
22. Ice Frost Diary
Instagram Handle: @iamicefrost
Lifestyle blogger, Michelle has been blogging since 2009 when she was in university. She began as a beauty blogger and has now included food and lifestyle into her blog. She helps girls like her by offering her beauty tips. You’ll find her blog filled with reviews, recommendations, comparisons of beauty products.
23. Ena Teo
Instagram Handle: @ena_teo
Enabalista is the brainchild of Ena, a fashion graduate. On her blog, Ena writes about her encounters with beauty, food, and fashion. Her blog gives her viewers an inside look at the fashion world by posting pictures of events such as FIDe Fashion Week, Singapore Fashion Week etc. Ena was awarded Hotel Club’s Best Singapore Lifestyle blogger in 2013. She was also the finalist for Singapore Blog Award in 2014 for the beauty category.
24. Yina Goh
Instagram Handle: @yinagoh
Yina Goh is your Jill-of-all-trades kind of girl. A former graphic designer, Goh blogs about beauty, food, travel, and lifestyle. Yina has worked with a good number of beauty brands including Lancome, Loreal, Garnier, Loccitane, The Body Shop and many more.
25. Yvonne Sim
Instagram Handle: @simyvonne
Yvonne Sim is another Singaporean Beauty and Lifestyle blogger. Her blog is her playground where she tries on new products and shares her reviews. She wants to help others make informed choices about their beauty purchases.
26. Musical Houses
Instagram Handle: @musicalhouses
Through her amazing flat lay compositions, Musical Houses has gained a following of 14,300 followers. Musical Houses was nominated finalist for the SG Blog Awards Best Beauty Blog twice. She got the taste of makeup and beauty while traveling between Chicago and London and has been blogging since 2009.
27. Jamie Tan
Instagram Handle: @jamietyj
Jamie Tan is a 22-year old beauty and lifestyle blogger. With a lipstick collection spanning to be over 200, Tan began blogging in 2010 after being inspired by CLEO Magazine. Jamie Tan was CLEO’s Next Top Beauty Blogger Finalist in 2010 and Influence Asia Top Beauty Influencer (Singapore) Finalist in 2015.
28. The Leiav
Instagram Handle: @shanthiarumugam
Shanthi is a Singapore-based Indian Beauty and Lifestyle Blogger. After quitting a full-time job post-pregnancy Shanthi started her YouTube channel with beauty product reviews and tutorials. You’ll see her splashing her Instagram profile with her winged eyeliner and a color of pop.
29. Karen Ashley
Instagram Handle: @renzze
Karen Ashley from Renzee runs a beauty, fashion, travel, photography, and lifestyle blog. Ashley started her blog to keep her family updated but soon started working with major brands like Dolce&Gabbana, Lancôme, Singapore Turf Club, Clinique, Deborah Lippmann, IOMA Paris, Stella McCartney, and many more.
30. Qi Yun
Instagram Handle: @qiyunz
Qi Yun from Flying Pistachios believes in doing what you enjoy to succeed in life. Her blog is a testament to the fact. This beauty junkie and travel enthusiast has speckled her blog with her love for all things beautiful and exciting.
31. Juliana Stryker
Instagram Handle: @ilovebunnynet
I Love Bunny Net is a fashion, beauty and travel blog run by Disney Geek, Juliana Stryker. Stryker started her blog when you realized that there weren’t any beauty blogs catering to South East Asian Skin. Her blog helps beauty and fashion enthusiasts make wise decisions when shopping or traveling.
32. Cyndi Soh Xinyi
Instagram Handle: @xinyicyndisoh
Obsessed with all things pretty, Cyndi blogs about beauty, fashion, food, travel, and lifestyle. You’ll find Cyndi sleeping, at home with her pets or most likely out there partying with life. Cyndi finds her blog and writing liberates her.
33. B For Bun Bun
Instagram Handle: @bforbunbun
Juli of B for Bun Bun runs her beauty blog to share her makeup love with others. She offers an Asian perspective to the world of makeup. She started blogging to enjoy her makeup love with others and interestingly blogging further fueled her love for makeup.
34. Mongchin Yeoh
Instagram Handle: @mongabong
Monga Chin’s claim to fame is her YouTube channel. She start her blogging career by doing beauty tutorials on YouTube. Chin now blogs about beauty, fashion, food and lifestyle. She offers insightful reviews on new beauty products hitting the SG market.
Instagram Handle: @speishi
If you want to see the new and happening in the beauty world of Singapore, Speishi’s blog is the place to be. This beauty blog offers makeup tutorials, reviews (paid and unpaid) and general tips on her blog. She has collaborated with the likes of Estee Lauder, Nivea, L’oreal, The Body Shop, Sunsilk, Garnier, Bath and Body Work and lots more.
RahulDigital Tip: When hiring any of beauty bloggers in Singapore to promote your brand, choose one that aligns best with your brand image.