This Similarweb review will help you determine if the platform is the ideal competitor research tool and analysis for your business.

What are your competitors up to?

Does that question often cross your mind?

Wouldn’t it be great if you had an idea of where your competitors are getting their traffic, the kind of traffic they’re getting (paid or organic), or from which sites their web visitors are mostly coming from (among other things)?

If you’ve been drooling over the thought of obtaining these crucial details about your competitors, then you’re in the right place!

The review we’re sharing with you right about the ins and outs of Similarweb will help you with just that — obtain pertinent info about your competitors.

Do you like what you’re reading so far? Then let’s get to learning more about Similarweb.

What is SimilarWeb?

SimilarWeb is an online tool that offers market intelligence insights to business owners and marketers through the data that the platform gathers from hundreds of sources.

Among its many uses, Similarweb is used for competitive research and analysis.

Because of the crucial insights it produces, the platform has become a must-have tool for marketers and business owners.

Simply enter your competitor’s website in SimilarWeb’s search box, and you’ll start seeing various data points. (More on this below.)

Now that you have a high-level view of what Similarweb is (and what it does), let’s dive into the tool’s key features.

Overview section

SimilarWeb begins by showing you a brief profile of the website or app that you searched for (in this case, msn.com).

It tells you what the site is about, the year it began, and its main office.

It further tells you where that site stands globally (and nationally) according to the industry it belongs to.

One of the crucial things you need to know is how much traffic your competitors are generating. After all, that bit of information gives you an idea of how your [potential] customers behave and interact with companies offering the same services as you do.

While you can use Google Analytics as most webmasters use, it’s worth pointing out that GA can be very overwhelming to look at — especially for users who are new to the online scene.

Similarweb, however, isn’t overwhelming at all.

Just by adding the site’s domain name in Similarweb’s search box, you’d be able to view the site’s estimated monthly traffic, pages per visit, and bounce rate, among other things.

In case you’re wondering how your website’s numbers stack against your competitor’s, Similarweb allows you to view both of your website’s traffic figures alongside each other.

Here’s how it looks when you run the comparison.

The data above will help you compare your desktop and mobile traffic figures with your competitor in the last 6 months.

It’s also easy to view the sources of your competitor’s desktop traffic.

You’d be able to determine who’s getting more traffic through referral, direct, search engines, or social media, etc.

Search

SimilarWeb also shows figures on traffic for organic versus paid searches, and the keywords that generated the traffic. The top 5 are displayed.

With this data, you’ll gain insights to possible keywords you ought to be targeting.

Social

SimilarWeb also displays the top 5 social media networks that garnered the most traffic, as well as the percentage it makes up of overall traffic statistics.

Because social media networks have become a trendy gateway for companies to further their customer interaction, promotion and sales, knowing the highest social media traffic drivers is vital.

For example, if your competitor has more social media traffic, you would want to find out the types and quality of content they post, how often they post, and how they interact with their customers.

Audience interests

In addition to the already crucial details that you’ve learned from the people who visited a website, you can also learn about the categories they are interested in, the other websites they visited, and their topics of interest.

Other Features

SimilarWeb also features data and insights on referring sites, display advertisements, website content, and related mobile apps. 

Of course, while you may have a general idea of who your competitors are, there may be some you have missed. SimilarWeb can reveal who your other possible competitors might be by looking into their Competitor or Similar Sites section.

Personalized Pricing Packages

Looking at the value that Similarweb can bring to the table, a question that anyone that’s thinking of using the tool would ask is, “How much will it cost me?”

Similarweb has two pricing models. The Essentials package (which costs $499 per month), and the Premium package where you’d have to chat with their team so they can offer a customized rate based on your needs.

Conclusion

As the “ultimate market intelligence platform,” SimilarWeb ensures you’ll have the insights you need to dominate your industry and be the go-to brand of your audience.

Have you been using Similarweb as one of your go-to platform for competitor research and analysis? Feel free to share your comments about the platform below. Cheers!

Written by 

Rahul Yadav is Digital Marketing consultant and Expert in Delhi, India. He provides SEO, Social Media Marketing & PPC Consulting Services worldwide. Follow Facebook, Twitter, Linkedin

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