Why is SEO for Photographers so important? In a day and age where almost every business has an online presence of some kind, simply showing up no longer cuts it. To ensure your website reaches your target audience it is imperative that the top search engines like Google direct them towards your site. To ensure that your site receives the most amount of traffic possible you need to ensure that your website and marketing plan work with the search engine requirements and algorithms, reaching as many potential clients as possible. It is likely, that just like you and me, when your client does a Google Search, that they very rarely go past the first page of results. In fact, only around 75% of people even check past the first 5 results!
In order to reach your business’ maximum potential, you need to ensure you reach the maximum amount of potential clients. You may already have some marketing in place and even a website or online presence and that’s a really great start. That means that people who already know of your services as a photographer and your business can find you and get extra details or info with ease. But hold on, what about all those thousands of people who don’t know about your business? Those potential clients that haven’t been passed your store front, received a leaflet through the door or had a business card handed over? They won’t know to type in your website address, they will just know that they need a photography service and they will need signposting to someone. Your business needs that search engine to signpost them to you if you are going to maximise your traffic and sales. This is why your Search Engine Optimisation is so important (you can follow the link to see SEO tips for Photographers 2018 or, our latest version can be found at SEO tips for Photographers with a few extra tips on the most recent trends.)
When you began your search for SEO assistance it is quite likely that you headed straight for Google and typed in a term such as Photographers Site SEO or Photo SEO. When you did this, you will have noticed a high number of results as offering SEO services is a really competitive market, just like the market for photo services. This makes SEO even more crucial to your business. You came across our site and services because we are experts in our field and we know how to ensure we effectively utilise Search Engine Optimisation to ensure our clients find us easily. This is what you need to drive traffic and improve sales in your photography business.
The key to your business’ success lies in your marketing and Search Engine Optimisation is a crucial element within this. Ensuring that the search engine optimisation within your plan meets your business requirements, the requirements of the search engines and will be successful, is not always the easiest feat. What’s worse, is that SEO done badly will not only have no effect on the success of your business, but it could even be detrimental to it. That’s why one of the best marketing decisions you will make is choosing an experienced photo SEO specialist. Making this decision will ensure that your search engine optimisation is of a really high quality, that it is implemented in a way that provides the highest rankings possible and that is designed specifically to meet the needs of a photographers business.
How SEO Can Help Photographers
When you begin to think about your marketing plan and the introduction of Search Engine Optimisation it is necessary to begin with a basic understanding of how search engine optimisation works and what the benefits to your business will be. Successful SEO for photographers has a lot of different elements to it for example keywords and terms (the phrases a potential client might search for, i.e photos taken near me) play a large part in the strategy but then there are further elements such as authority linking that all work together to ensure that your site is seen, noticed and signposted to by Google.
In short, a good SEO strategy for a photographers business will ensure that all the tick boxes are met for the search engine algorithms. It is important to consider hiring in an SEO company with experience working with clients in the photography field because they will, among many other things;
- Know the photo markets keywords enough to implement top quality content that drives traffic to your company
- Know how to get top quality authority links that are relevant to your photo services and are of use to your potential clients
- Know how to navigate the 200+ elements that make up search engine algorithms
- Know how to tailor the optimisation to your photography companies exact needs
- Target a campaign at the correct geographical area, whether you want to reach clients from down the road or across the seas
Ranking highly in the search engine results is only part of the story. Quite rightly, most assume that if you rank on the first page or so of photographers in your area then you are going to get more traffic than those on page three, four or beyond. In return for receiving this extra traffic, it isn’t impossible to come to the conclusion you will then sell more of your photo services than the competitors further down in the rankings. However, there is a little more to it than this and you can get a lot more from your Search Engine Optimisation by tapping into these other factors.
Conversion is a great example of one of these other factors. It is common to check conversion rates on your photography website once your visitors have turned from traffic to queries and then hopefully sales of your photo services. It gives you a great way to predict how many sales you might have coming up, however, the measuring of conversion is most commonly carried out after the potential client has already visited the site and this is where people often miss a trick. Good quality photo SEO companies will put in place a plan that can give you an understanding of these conversion rates before the person even reaches your site in the first place and this can provide you with some fantastic benefits.
In short, increased rankings is only part of the story and the real key is ensuring that your Search Engine Optimisation and marketing strategy is fully geared towards all features of optimisation that have the biggest impact when it comes to ensuring that searchers choose you over your competitors. The points covered here are only the tip of the iceberg and when you start to factor in things like ‘rich snippets’, structured data, the power of reviews, simple coding amendments and so forth you end up with a marketing strategy that ensures that searchers not only find you quickly and easily but also makes you stand out and really sells your photography services at first glance.
Outrank your competition
Boost traffic, boost sales and boost your business with an SEO strategy custom built for your photography business!
Reaching out and getting support with your SEO marketing from a professional SEO company with experience of working with photographers is an important step in beating your competitors to the post when it comes to increasing traffic and boosting the sales of your photo services. By hiring a an organisation that specialises in SEO for photographers you will be ensuring you have a top quality marketing plan that not only boosts your ranking but ensures the kind of quality optimisation that makes photographers business’ really stand out from the crowd and receive more sales in a competitive field.
Photo SEO will use proven methods to provide your photography company with a strategy that boosts rankings, makes sure you are seen, increases sales and enhances business growth. These strategies are proven in the field of photography and work alongside search engine algorithms and requirements in order to provide a service that not only reaches the goals of your marketing strategy that also produce results that last. All in all making sure that you come in leaps and bounds ahead of your competition when it comes to the sales of photographic services.