Do you want to learn SEO basics and use it on your business?

If you’re planning to use SEO or search engine optimization on your website, then you’re making the right decision. SEO will increase the visibility of your website on the internet and that could open a lot of possibilities for your business.

However, SEO isn’t a simple process and it’s not something that you can attain overnight. SEO is complicated because it consists of different processes. In order to fully understand it, it’s important to learn SEO basics first before hiring an SEO company.

SEO is changing regularly. You can’t just stick to one SEO process because it should reflect the updates or changes in Google’s algorithm.  With that said, before you learn SEO basics, you need to understand first how Google search engine work.

Understanding How Google Search Engine Work

In order for your website to be crawled and ranked in the search results, you need to submit it to Google first. If you don’t have an idea on how to do it, there are dozens of blogs on the internet that can help you. However, the easiest way to index your website is by manually submitting a sitemap to Google Search Console.

Once you’re done submitting your site, don’t expect it to appear on search results immediately. Websites can take anywhere from a couple days to a month to be searchable on Google.

When your website finally appears on search engine results, the next thing you’re going to do is make it rank higher. To do this, you need to use different SEO methods. That’s why an SEO company is reliable in making sure you get ranked high on search engine.

Using the On-Site SEO

The most common SEO methods that are used on websites is the on-site SEO. The on-site SEO refers to optimizations made on the website itself. This process makes changes to the visible aspects of a webpage.

To give you an idea about this, here are the aspects of your website that can be changed during the on-site SEO.

Learning the Off-Site SEO

You also need to understand the off-site SEO if you want to learn SEO basics. The off-site SEO refers to actions taken outside of your own website to improve your rankings on the search engine results pages.

Usually, the off-site SEO deals with the promotion methods such as building backlinks which are links on other websites leading back to your website. This is an important aspect of off-site SEO because websites that have a larger number of backlinks are more relevant in a search query.

However, don’t just fill your sites with links. You need to carefully choose links because not all backlinks are the same. To give you an idea, here are the different types of backlink

  • Organic backlink,
  • Brand mentions,
  • Deep backlinks, and
  • Placed backlinks.

Each type of backlinks carries different weight in Google’s algorithms. That’s why it’s advisable to use it strategically.

Cost of SEO Services from SEO Companies

As you can see, SEO is a complex process. That’s why most business owners are hiring an SEO company to help them.

It’s advisable to do the same thing especially if you don’t have any experience in SEO. However, keep in mind that hiring an SEO company might cost you money.

The prices for SEO services aren’t the same and may vary depending on your location and the execution of the project. Also, the price of SEO services depends on the packages offered by the SEO Company.

To give you an idea of SEO service packages, here are the common packages of an SEO company.

  • One-time project – Mainly focused on on-site SEO.
  • Consultation – You’re paying the SEO specialist on an hourly basis
  • Monthly – This SEO package is making changes to your website on the updates of Google’s algorithm

Written by 

Rahul Yadav is Digital Marketing consultant and Expert in Delhi, India. He provides SEO, Social Media Marketing & PPC Consulting Services worldwide. Follow Facebook, Twitter, Linkedin

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