It is rightly said, “Change is the only constant.” The quote is clichéd yet true in the digital world. Without constant progress and adoption of newer trends, your online identity is clearly on the path to extinction. Investment in the right trends at the right time is much like a surfer trying to catch a wave. If the surfer misses the right wave, he/she faces the risk of drowning. So how do you catch the right wave? With experience and analysis.

SEO analysis helps you gauge the returnson your marketing efforts correctly. Without the right measurement metrics, you will follow the trends haphazardly, eventually doing more harm than good. Luckily, you can find several tools on the internet that can help you analyze your SEO efforts. Here are the top 15 tools that you can start using today.

SEO Site Checkup

If you need a comprehensive site checkup, SEO site checkup is the perfect tool. The tool has the potential to perform 45 different checks for your complete website within a few minutes. Most of the Chennai SEO Company use SEO site checkup tool on daily basis. Some of the important checks performed by this tool include speed optimization, mobile usability, common SEO issues, social media engagement metrics, etc.

Upon completion, you can easily download the report as a PDF file or directly send it to your email ID. The intuitive interface on the tool makes it very easy to use.

SEO Report Card

As the name suggests, this tool produces a report for your website after performing a complete SEO analysis. The feature-rich tool is specifically designed for people who want an unfiltered and raw performance data of the website. One of the most exciting features of the tool includes its ability to rank your website’s performance on all popular search engines. These include Google, Bing as well as Yahoo. Using this tool regularly will help you eliminate the useless marketing techniques and focus on the ones that are delivering steady results.

WooRank

Last but not the least, WooRank is one of the most widely used freemium software on the market. People love the fact that WooRank produces results after the SEO analysis instantly. Since it is a completely free online tool, you won’t be spammed by salespeople who are trying to make a sale for their product.

Moz

Moz is almost as popular as the Google Webmaster tools for SEO analysis. Moz is actually a complete set of tools that an analyst can use to gain valuable insights on his/her website’s performance. Moz local listing is one great tool that helps you get your website’s ranking on all popular search engines quickly. The tool can also help you rank the popularity of your social media pages. This important information can help you track all your marketing efforts with a single attempt.

Google PageSpeed Insights

If you are looking for snappy interfaces on your website, this tool can help you with pertinent information on how to get them effectively. The PageSpeed Insights tool will help the developer of the website look at code optimization trends for him/her to increase the snappiness of the interface. This tool is helpful especially when you have tonnes of animations on your web pages. Addition or removal of necessary/unnecessary animations can be fruitful for faster page load times.

Google Analytics

Google is undoubtedly the king of search engines. With so many websites listed in its search results, Google has a special vantage point to observe the trends as well as best web development scenarios effectively. The Google Analytics tool is available for free to anyone who can use it effectively. In fact, this tool is one of the most advanced, intuitive as well accurate tools for SEO analysis out there. Millions of people across the world use Google Analytics on a day to day basis to measure their SEO campaign effects in real time.

Google Keyword Planner

If you are a content developer, you already know the importance putting right keywords in the content effectively. Google keyword planner will help you measure the effect of using one keyword over the other. It will also guide you with the best set of keywords available for your content. Most content and web developers make the mistake of stuffing too many keywords into the content by sacrificing its readability and accessibility at the same time. This tool will help you prevent such a mishap and guide you in the right direction.

Google Trends

We cannot stress enough about the importance of staying up to date with the latest content, web development as well as app development trends in the industry today. The dynamicity of the hashtag popularity on social media channels is one strong proof of how trends can change within a few hours. Google trends can help you identify the most relevant and popular keywords that people type into the search engine’s search bar today. This information can help you reel in customers from different sectors quickly.

Google Alerts

Google Alerts is the tool that you should have in your back pocket if you want to keep tabs on a particular trend on the internet. The Google Alerts tools will help you track the progress or recess on a particular keyword trend so that you can devise content for your website accordingly. The automatic alert feature of the tool will send you updates to your email directly. Therefore, you don’t have to waste time logging into the tool interface to check the status of a particular trend every hour/day.

Fetch as Google Tool

If you want to make the best use of SEO on the back-end of your website based on the relevant tags for pictures as well as videos, fetch as a Google tool is helpful for you. The tool can help you see the website through the eyes of the search engine. The accessibility and speed of the back-end architecture on your website matters a lot in case of competitive environments. A little help from this tool will help you find the problems with the HTML code on your website to decrease the page load times significantly.

HubSpot

If you are a digital marketer, you must have already heard of HubSpot. It is one of the most popular CRM and marketing automation tools in the market today. Unlike the other tools on the list that help you with just the SEO analysis, HubSpot is a complete marketing solution. Some of the features that make HubSpot so popular include visual and intuitive journey builders, email marketing capabilities, landing page builders, and complete analytical tools. HubSpot can not only help you analyse your marketing efforts but add a different flair to them altogether.

SEO Workers

If you are looking for a plain and simple SEO analysis, the SEO workers toolworks like a charm. The tool has the potential to conduct a wholesome SEO analysis within a few minutes. If you are worried about keyword stuffing into your content, you can perform the analysis on this tool to find the most used ones in a jiffy. The SEO workers tool will help you classify all different elements that make up the website. The tool classifies all the identified content into categories like HTTP headers, URLs found on the page, heading and phrase elements, keywords in the image, etc.

Raven Tools

The paid version of the Raven tools application is all that a digital marketer needs to make significant progress with the website popularity in a very short period. Site Auditor is one of the most popular tools on the Raven tools set. Raven tools are available for free of cost on a trial period for 30 days. After that, you can purchase the premium plan of the tool which starts at 99 dollars a month.

Positionly

Positionly is a tool which helps you in case you are anxious about your website’s reputation on the internet. The tool helps you track the mentions of your website on the whole of the internet. You can perform an analysis on this tool to check if you require an ORM makeover for the content on your website.

Lipperhey

Lipperhey is one of the basic tools that is perfect for digital marketers who seem to be overwhelmed with data. If you are a beginner, you can try Lipperhey to gain insights on important data like the number of visitors on your website, index-ability, design as well as on-page SEO rankings.

Most of the top Indian SEO company use the above tools for analyzing website.If you feel that this information is already too much for you, start with Google Webmaster tools. They are free as well as easy to use. Once you grasp the concept of effective SEO analysis, you can move on to the other advanced tools to track your progress on a daily basis.

Written by 

Rahul Yadav is Digital Marketing consultant and Expert in Delhi, India. He provides SEO, Social Media Marketing & PPC Consulting Services worldwide. Follow Facebook, Twitter, Linkedin

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