You may have written the world’s most brilliant blog post. But people can’t flock to read it if they don’t know it’s there. Lots of talented writers ignore the marketing aspect of blogging; it can seem confusing or intimidating. But a little effort can go a long way, and many of the best ways to promote your blog posts don’t cost a cent.
Here’s a rundown of some of your options:
Social Media for Blog Posts
It’s pretty clear that the era of social media is here to stay. So take advantage of it! If you don’t have a accounts on the major social media sites, create them. One of the best ways to promote your blog posts is to use the contacts you already have. If they’re a Facebook friend or LinkedIn contact, they have already shown interest in what you have to say. So let them know it’s out there! Update each of your social media sites with every new blog post you make.
Blog Posts on Bookmarking Sites
Every day, millions of users peruse sites like Reddit, Digg, and StumbleUpon. When a post goes viral on a bookmarking site, it results in a lot of backlinks (which will increase your ranking in search engines) as well as potential subscribers for your blog.
Your Contacts Want Your Blog Posts
You’ve captured the attention of many of your contacts by using social media outlets. But what about your other contacts? The people in your e-mail address book, for starters. Just because Aunt Agatha refuses to join Facebook doesn’t mean she doesn’t want to read your blog! Do you belong to chat groups or forums? Link to your blog in your signature, or post about it where appropriate. This doesn’t mean you should join a random forum and spam your links in every thread you can find. Instead, focus on online communities which appeal to you. As they get to know you, they’ll naturally be interested in hearing what else you have to say.
Bloggers unite! Find bloggers in your field who you respect. Follow their work and comment, linking to your own blog where appropriate. Joining a blogging community can be a great way to build connections and promote your blog.
Blog Posts Syndication
Want to attract the readers of major news sites like CNN and USA Today? Or perhaps gain exposure by getting one of your blog entries on eHow? Syndication is the way to go. There are a lot of options; choose the best ones for your field. Remember that more isn’t always better; having the same content splayed across hundreds of sites will likely hurt your search engine rankings. Alternately, posting blogs on two or three relevant, high-quality sites is a great way to draw in a wider audience.
Getting Started with Blog Posts
It may seem like a lot, but nothing says you have to run out and complete your 30-step checklist all at once. Take it one step at a time. Start with your existing contacts and branch outward. As you begin to get into a rhythm, you’ll find that promoting your blog is easier than you thought. You’ve worked hard on creating a blog; now put it out there for the world to see!
You know more ways to promote your blog posts? Leave a comment below and let us know!