This week, our interview guest, Pradeep Chopra CEO and co-founder of Digital Vidya, one of ‘The Digital Branding Pioneer in India” He is a influential digital marketing trainer and speaker. He started with his entrepreneurial journey with Digital Vidya. When it comes to creating a successful Online business, you also need to think about how it can build your career in digital space. This is exactly what Pradeep specializes in. In this interview, he reveals more about what he does, the growing digital marketing industry and his journey into it.
Pradeep Chopra Talks About How He Started out as an Entrepreneur
1. Hi Pradeep, Please Introduce Yourself to Rahul Digital Readers?
Pradeep Chopra – Hi, I’m Pradeep Chopra, Co-Founder of Digital Vidya. Back in 2009, I along with my college friend Kapil Nakra founded Digital Vidya with an aim to impart Digital Marketing knowledge.
To talk about my educational background, I’m an IIT-Delhi graduate. For a short period of time, I worked with TCS and in the same year, got a golden opportunity from an American company. I was all ready to begin a new journey in America and was just completing the visa formalities. That was the time when I decided that the leap of faith and embark my journey as an entrepreneur.
While progressing through this entrepreneurial journey, I got to know about the power and importance of Digital Marketing by chance. Frankly speaking, I was so fascinated by the concept of Digital Marketing that I instantly developed a passion for it.
There is an age-old saying that “Knowledge has no value unless you use and share it.” I totally agree with it and love to share my learnings. I have been a speaker of conferences such as ES US, AdTech, World Blogger & Social Media Summit Malaysia, NASSCOM India Leadership Forum, HubSpot, etc. I am also a member of the Global Committee at SEMPO (Search Engine Marketing Professional Organization), a non-profit that nurtures the growth of Digital Marketing globally.
2. Please Share the Journey of Digital Vidya?
Pradeep Chopra – So far, the journey of Digital Vidya has been very exciting & thrilling. It was back in 2000 when we working on our first product in a business venture. We had literally tested and tried every possible strategy but could not even get a single conversion.
After a certain period of time, we witnessed one conversion and that was from the USA. The price at which the conversion took place was much higher than the price we had kept for the product. The source of this purchase was a result of some random SEO implementation that we did on the website. At that time, the competition in the SEO domain was not so prominent and we had actually found the optimal way of selling our product. This is how we were accidentally introduced to Digital Marketing.
However, in the year 2009, we decided to share our learnings formally and started training programs on Digital Marketing. We started with Social Media Marketing workshops that received a positive response. In 2013, we decided to convert the training into a properly structured course and offered an integrated Digital Marketing Course using the online medium. This led to the evolution of our Certified Digital Marketing Master Course (CDMM) which has trained 35,000+ entrepreneurs, professionals, and students.
Apart from providing Certified Digital Marketing Master Course, we offer courses in Data Science and Analytics along with Cybersecurity.
3. Why Do You Think It’s Important for Entrepreneurs, Marketing Professionals and Students to Learn Digital Marketing Today?
Pradeep Chopra – This is no brainstormer that Digital Marketing has taken over the marketing domain. Currently, it is the hottest industry offering a plethora of opportunities to both marketers and individuals.
For Entrepreneurs – A majority of consumers are present online irrespective of whether they are looking for some kind of information or making a purchase. Thus, if your target audience uses digital platforms, you have to make sure that you are present there as well otherwise, this can challenge your existence. Also, to ensure that you optimally use all the digital marketing platforms, there arises a need for you to learn digital marketing.
For Professionals – Digital Marketing is a platform that opens new avenues for professionals to upgrade their skills. While the world has already turned digital, it becomes essential for professionals to learn digital marketing in order to stay in the competition and grow fast in their career.
For Students – Nonetheless, Digital Marketing has opened a plethora of career opportunities for aspiring Digital Marketers. Moreover, with the Digital Transformation, the demand for skilled digital marketing professionals has increased considerably. This gives a compelling reason for students to take up the digital marketing course and build their career in a booming industry.
4. Please Share Some Tips That Newbies Can Use While Starting an Online Business.
Pradeep Chopra –
(i) Keep yourself updated with all the latest trends, updates in the Digital Marketing Landscape.
(ii) Be curious and willing to learn. Apply your learning into practical applications.
(iii) Develop a marketing mindset. Conduct thorough research on competitors as well as the target audience.
(iv) Master one particular area of Digital Marketing that complements your area of interest.
(v) Upgrade your analytical and communication skills.
5. What Are Some of the Major Challenges All Digital Marketers Face?
Pradeep Chopra – One of the major challenges that digital marketers face is in the arena of strategy. While there are many Digital Marketers who create in-depth digital marketing strategies with proper execution, there are still many of them who do not pay much emphasis on creating result-driven digital marketing strategies.
Another challenge that they face is the SEO competition which is quite daunting. With an aim to grab a position on Google’s front page, many businesses are implementing dozens of SEO strategies. While the number of slots on Google’s front page is limited, the competition is intense.
Adapting to changes in another challenge that digital marketers face. Digital Marketing is a dynamic industry with frequent updates and algorithm changes. Keeping pace with such frequent updated become quite challenging.
6. How Do You See Digital Media Evolving in the Future? What Are the Top 3 Trends You Foresee in 2020?
Pradeep Chopra – Digital Marketing is expected to grow by leaps and bounds in the coming years. All thanks to it’s rapidly increasing popularity. When we precisely talk about Digital Marketing, predictions do not hold much importance. The reason for this is that Digital Marketing is so volatile in nature that you can not make predictions for a longer period of time.
Top 3 trends:
(i) Marketers will spend more on Marketing Automation
(ii) Video Content will continue to rule
(iii) Voice Search will become more prominent
7. How Do You Stay Updated on the Latest Trends in Digital Marketing? Which Are the Digital Marketing Resources You Visit Regularly?
Pradeep Chopra – Well, to keep myself updated with all the latest trends in Digital Marketing trends, I make it a point to read blogs regularly and often attend webinars. I read blogs such as Search Engine Land, Moz, Backlinko, Sorav Jain, Hubspot, Neil Patel and attend Webinars led by practitioners.
8. What’s Your SEO Tip to Stay on Top?
Pradeep Chopra –
(i) Create quality & relevant content
(ii) Focus on mobile optimization of your website
(iii) Add video content
9. What’s Your Favourite Social Network – Instagram, Facebook, Linkedin or Twitter?
Pradeep Chopra – My personal favourite social network is LinkedIn. LinkedIn is a perfect platform for showcasing your name on the professional forefront. It is not only a great fit for businesses to promote their brand but also helps businesses to build relationships, establish connections and to find the right talent.
10. What Kind of Promotional Activities Do You Use for Digital Vidya?
Pradeep Chopra – We at Digital Vidya use Email Marketing, Google & Facebook Ads and execute SEO strategies for promotion.
11. Which Entrepreneur/Person Has Inspired You the Most & Why?
Pradeep Chopra – Brian Dean, one of the world’s most sought-after SEO experts has inspired me a lot. His knowledge in SEO is beyond perfection and the way he formulates SEO strategies is something that you should actually look forward to.
I hope you will enjoy this Q&A session. Do stop by in the comment section and feel free to ask Pradeep questions. 🙂