Megan Roosevelt is a registered dietitian-nutritionist, the founder and CEO of Healthy Grocery Girl, and the number one, family-friendly dietitian on Youtube with over a million total views. She is an internationally published author, host, producer as well as a nutrition expert for television and magazines. Her work has been featured on ABC, CBS, Hallmark Channel, Shape, Health, Prevention, Real Simple, the Huffington Post, and Origin Magazine just to name a few.
Tell us a little bit about you, Megan Roosevelt, and what you do.
Professionally, I’m a registered dietitian-nutritionist. My husband and I run our company, Healthy Grocery Girl. We have a wellness website, a membership based website where we offer meal plans, educational videos, grocery shopping guides, and cooking guides. Basically, lots of great resources to help people eat and live healthy. We also do a lot of videos. We have a Youtube channel where we share videos that are free for people to watch every week. We do videos for a range of our other clients and we’re just all over social media sharing lots of healthy tips. We’re trying to help people live a healthier life in a really fun and realistic way.
How did you get started with Healthy Grocery Girl?
I went to school to be a registered dietitian. I was looking for typical RD jobs, and I was just wasn’t getting anything. It was really discouraging. I had an”Aha!” moment pretty early on where I realized I really want to love what I do. I’ve always have an entrepreneurial spirit. I think all the closed doors were kind of a blessing in disguise. I decided I I don’t need to wait for someone else to hire me. I have lots of skills so I can just start promoting myself. Originally, our business started as personal nutrition coaching, but it’s evolved from there to become the digital company that we are today.
Do you have any advice on how to pick 2-3 things that you really want to focus on?
It needs to be something you’re really passionate. That means that you’ll work on it all the time no matter if there’s ups or downs because you just love it. It also needs to be scalable or it’s not going to make you a lot of money.
How did you decide to go the membership route as opposed to just income of sponsored posts?
I love business so I’m always reading about things. I remember learning really early on that multiple income streams is really important and so we do have those. We work with sponsors which are very appreciative for videos and such, but we also have our membership site because it’s really important that we have that in our community. We do videos for our clients for their brand, for their website, whatever kind of video work they want. We basically have a few things that we’re passionate about and it kind of helps, overall, make our business successful.
Do you think that the in-person piece was key to building your online audience?
Totally. I think especially when you are starting out and even today you have to be willing to just do work. I did so many workshops, demos, speaking engagements at grocery stores or wellness communities for free just to get in front of people and get my name out there. When you are just getting started, just say yes and do as many things as you can to get in front of people. As you grow, you get busier, and can be more selective about what you do for free. Being with people, real people, one-on -one, helps you really understand the needs of your clients.
What was your biggest piece of advice to someone who is just starting out in business?
Be patient. Just hustle.
Megan Roosevelt is is a registered dietitian-nutritionist, the founder and CEO of Healthy Grocery Girl, and the number one, family-friendly dietitian on Youtube with over a million total views. She is an internationally published author, host, producer as well as a nutrition expert for television and magazines.