In this article I would like to discuss important topic that is important for a professional blogging business, especially when you want to attract advertisers: the media kit!
If you are already a blogger or you are just beginning, it is possible that you have already received an email inquiring about your media kit. I will explain step-for-step what it’s all about, how important the media kit is for your blog, and what belongs in a professional media kit.
First of all, I do have to say that every media kit is different, and that it always depends on the type of blog you have. Of course, it is up to you what information you would like to share in your media kit. I can only speak from my own perceptions and years of experience, but I have seen both sides: On one hand as a blogger who sends the media kit, and as a PR who receives the media kit.
What is a Media Kit?
Simply put, a media kit is basically your blog in numbers and words. It is a document where all the facts and figures about your blog are summarized. In your media kit you disclose your statistics, so that agents and brands can see how many people visit your blog, what your target group is, how far your social media channels reach, and what types of services you have available. Your media kit plays an important role for your blog career, and the more professional and comprehensive your media kit is, the greater the chances are that a company will find you interesting. You can compare your media kit to a type of application – you show your qualities, and the customer will decide if you fit well into their concept or campaign.
How Do I Create a Media Kit for My Blog?
The best thing to do is to create your media kit with a presentations program. You can do this with Windows PowerPoint or Mac Keynote. Here you have a lot of great possibilities to create a corresponding professional media kit for your blog. For those who do not like to design themselves, you have the option to purchase a template. For example, templates are available from Graphicriver* and Canva. You can save your completed media kit as a PDF file. Usually these files are quite large, which makes it difficult to send in an email. Because of this limitation, you should just compress your finished media kit with a program such as ilovepdf.
5 Tips for the Visuals in Your Media Kit
- Try to illustrate the information and statistics as well as possible: Here I mean graphics, color-separated areas, etc. When you do this, the receiver has a much better overview.
- Configure your media kit in the same style as your blog’s design. This provides a common theme and looks professional and well thought through.
- Don’t try to add to much information on one page. Instead, you should split the information up onto several pages for better readability.
- Use clear and readable fonts and colors.
- Use only professional and high-quality images for your media kit.
What Information Belongs in a Media Kit?
In addition to statistics and general information about your blog, there are several other things that you can mention in your media kit. There are one-page media kits (everything on one page), and also longer kits – you can decide on this aspect for yourself. I personally find that it should not be too long, and also not too short. The necessities are that all relevant information should be included, it should have a professional look that fits with your blog, and you should include your statistics. Tip: Do not include long texts in your media kit, but try to summarize everything up nicely and to the point.
1. Basic Information
- Who are you? Introduce yourself briefly and to the point
- Add a picture to make it more personal
- What is your employment history?
- Contact Information
2. Blog Information & Target Group
- What topics do you address on your blog?
- How often do you post?
- What makes your blog unique?
- What does your target group look like? Where do your readers come from and how old are they?
3. Facts & Figures – Your Blog Statistics
- Unique Visitors, site views, length of stay (You can update these numbers every month or provide an average, for example from the last 3 months)
4. Social Media Statistics
- Which social media platforms are you active on?
- Number of followers and subscribers
- Instagram: Involvement and target group information
5. Advertising Possibilities – Best Practices
- What possibilities are there for advertising on your blog? (e.g. advertisements, contests/raffles, social media campaigns, product reviews, etc.)
- Best Practice (e.g. your most successful posts, partnerships, examples, etc.)
- Optional: You could also add a price list. I personally always add a personalized offer based on the desired services (e.g. for an Instagram post, blog post, etc.)