To get the most out of search engine optimisation, you need to work with the best. However, before we get into the list of top SEO companies in Manchester, let us first understand what SEO is all about. We need to know why you need to focus on it going forward in 2020.
Why Do You Need SEO
This is easily the most common question that digital marketers and SEO experts face on a regular basis. While SEO has been around for over a decade, many people still wonder about its potential. The fact is that SEO is responsible for a massive share of the traffic flow for all successful websites. Research suggests that organic search is the biggest driver of traffic for most categories. It is also a critical driver of revenue. In 2019, organic and paid methods dominated the web traffic. The importance of SEO and its effect in improving organic traffic is rather clear. In 2020, search engine optimisation is going to get even more important.
For all of these reasons, you must seriously consider SEO for your brand or organisation this year. Take a look at the top 10 reasons why investing in SEO is more important than ever in 2020 and beyond.
- Long-Lasting Results
Search engine optimisation is a long term game which means you will gain long term advantages while having a significant impact on the business. The most common source of frustration for many businesses is the lack of short term impacts. They want to get the first rank for certain keywords. However, they give up after a couple of months because they could not achieve the same in those few months.
With SEO, there is no guarantee that you will get ranked or results in a few months. For example, it takes around 6 to 12 months for a brand new website to get proper rankings. It does seem a long time. However, if it is done correctly, your website will stay on the rankings and the results will last for several years. Excellent search visibly will be a fantastic asset for getting results. With SEO, you can actually generate monetary results down the line. However, like your business, you must invest your money and time in it.
- Improved Organic Search
As we mentioned earlier, organic search makes up a major chunk of the traffic that a website attracts for the overwhelming majority of websites. There is no shortage of studies that show the incredible value and importance of organic search. As per BrightEdge, organic search is responsible for over 51% of all site traffic.
Organic search is vital in more ways than one. Increased organic traffic can directly impact your search visibility. Moreover, more organic search can result in more conversions if done correctly.
- Trust and Credibility
Credibility and trust are vital for any business that wants to succeed. After all, nobody wants to buy from companies they do not trust. With SEO, achieving both becomes a lot easier. After all, the aim of any SEO is to create a robust foundation for an impressive site with excellent user experience. SEO brings in easy discoverability in search as well. All of these interconnected elements help in building the credibility and trust of the brand as well as its authority.
There are several factors that go into building authority on search engines. Some of them include optimised content and elements on page and quality profile of backlinks in addition to the ones mentioned above. However, establishing authority for a brand can go a long way in achieving success.
- Improved User Experience
These days, user experience is critical as consumers know that they can find an alternative that serves them better. The great thing about SEO is that it takes care of user experience while improving your rankings. After all, user experience is essential to improved visibility and rankings. This is something that many often forget while investing in SEO.
Google is now capable of understanding user experiences provided by websites and it does differentiate between positive and negative experiences. As a result, delivering a positive user experience is critical to the success of a website. As such, SEO often focuses on building a good user experience by making it easier to for users to find the information they want.
- SEO Can Be Quantified
A common complaint about SEO is that it cannot be quantified. However, nothing is further from the truth. It is certainly possible to measure SEO results. What it does not offer is the ease in calculating ROI like paid search can. Despite this, it is possible to measure nearly everything with the right analytics and tracking data. The only issue with SEO measurement is trying to make sense of the data. There is a lack of consensus among SEO experts when it comes to linking all the data and deriving actual actionable decisions from it.
Despite this, there are certain actions that have an impact on growth and performance. All good SEO strategies will focus on getting those improvements. As a result, it should not be too difficult to draw effective conclusions.
- Other Reasons
There’s plenty of other reasons why investing in SEO is a great idea. Take a look at them below.
- SEO helps improve the overall structure and navigation of your website.
- Through SEO research, you get to understand user intent and deliver accordingly.
- SEO helps you stand out during the consumers’ research process, allowing your brand to remain in consideration for future purchases.
- Social media and SEO go perfectly together, allowing each to benefit from the other.
- SEO takes advantage of the other marketing channels which create search queries. SEO fulfils the demands of their queries resulting in channel synergy.
- With SEO, you can easily and more effectively cater to a global audience base, allowing you to extend your marketing reach considerably for added benefits.
Now that you know why you should go for SEO, check out the top SEO companies
Top 20 SEO Companies in Manchester
Working with the best and experienced SEO companies is a great idea. After all, they can help create effective strategies that take full advantage of the scope and potential of SEO. With their help, you will get the most value out of your SEO budget. Now, without any further ado, let us take a look at the top SEO companies in Manchester, UK.
- eBusiness UK
This company offers bespoke SEO strategies to deliver optimum results to clients. Founded in 1999, the company typically offers its services to small to medium sized businesses. The team, although small, proactively manages the SEO of the clients to help them achieve success.
- Pearl Lemon
While it was only established in 2014, Pearl Lemon has gained quite a name for itself. This small company focuses primarily on SEO and on generating qualified B2B leads for its clients. It has worked mostly with clients in the ecommerce industry followed by the business services industry.
- Red Cow Media Ltd
Red Cow was established in 2012 as a digital agency primarily focusing on providing SEO services. It also provides PPC campaign and digital strategy services to its clients. The company mainly focuses on small to medium sized enterprises located in the United Kingdom and Europe.
- Cogito Software Solutions
Cogito is a full-fledged website design and development and digital marketing agency. Their services cover the whole package from website conceptualisation to creation to SEO and digital marketing, being a one stop solution for clients. With a global team base, Cogito delivers its services to clients from across the world.
- Attwood Digital Marketing Company
Based in Stockport, Attwood Digital Marketing Company also has offices in Dublin and even Morocco. The company was established in 2012 and it specialises in SEO services along with conversion optimisation, social media marketing and web design. They serve clients from across the world.
- Just Internet Solutions
Just Internet Solutions has been delivering SEO and other internet marketing solutions for over a decade. Apart from SEO, it also offers website design and development services for clients all over the United Kingdom.
- iConquer Ltd
Established in 2004, iConquer Ltd currently provides its services to clients from across the United Kingdom and even Europe. The company specialises in delivering SEO services along with PPC marketing strategies. The company also offers web design services to clients who need it.
- Custard Online Marketing Ltd
Custard Online Marketing Ltd has been in this industry since 2004. They focus all of their efforts into delivering SEO and online marketing services. This includes paid search, organic search, paid social media marketing and content marketing.
As a digital communications agency, twentysix delivers a fully rounded service. Established way back in 1996, twentysix currently has offices in the UK, the US and Singapore. In addition to digital strategy and SEO, the company provides web design and development, CMS and app development to mostly mid-sized companies and enterprise businesses.
- Soap Media
Founded back in 2005, Soap Media has now been a Google Premier Partner for 13 years and counting. As a digital agency, they specialise in delivering SEO as well as PPC services to their clientele. In addition to it, they also provide extra services such as web design and development and digital strategy.
- Breeze Development
Established in 2015, Breeze Development offers a comprehensive package of online services to its clientele. In addition to SEO and digital strategy, they also offer email marketing and ecommerce development services. This company primarily serves clients in small sized businesses with a focus on ecommerce.
Established in 2009, Novi.Digital is a digital marketing company specialising in a data-driven approach for their services. The company focuses mainly on delivering SEO as well as PPC services, backed by data. They have multiple locations across the United Kingdom.
- Results Through Digital
Founded back in 1999, Results Through Digital is a digital agency delivering its services to mostly small and midsized businesses. Apart from SEO, they also provide social media marketing along with web design services.
- 2 Magpies SEO Ltd
Founded in 2010, 2 Magpies SEO Ltd is a digital agency that aims to acquire and retain customers for their clients. They provide comprehensive SEO and social media services. Additionally, they also provide web design and video production services
- Space 48
Space 48 was founded in 2008 as an ecommerce consultancy with a technology-driven approach. They offer SEO and web design services in addition to bespoke ecommerce development. They have served a multitude of clients in various sectors.
- APJ Digital
APJ Digital, established in 2009, is a search engine marketing company with a results driven approach. They hold certifications like Bing Accreditation and Google Premier. Their services include PPC management, conversion rate optimisation and SEO.
- Click Consult
Click Consult, founded in 2003, is an award winning agency focusing on search and digital marketing. It specialises in paid search and SEO services. It also offers a range of complementary services including social media, content marketing and consultation to its global clientele.
- Diginow Web Design
Founded in 2015, Diginow Web Design is an award winning agency focusing on web design and development. Additionally, it also offers SEO services to its clients from the small business and midmarket segments.
- Tao Digital Marketing
Tao Digital Marketing is a consultancy focusing on digital marketing. Established in 2017, the company provides its services across the United Kingdom. Tao Digital Marketing primarily specialises in SEO services along with marketing automation and PPC campaigns.
- Design & Online Promotions Ltd
Established in 2007, Design & Online Promotions Ltd is a full-fledged digital agency offering complete digital marketing services. In addition to SEO and digital marketing, the company also offers web design services to its clients.
SEO is all about optimisation. With the help of the best SEO companies mentioned above, you will find it easier to get optimised strategies that bring in the biggest benefits to your organisation.