We don’t know the exact number of food blogs alive today, but a quick browse is all it takes to know how flooded this blogging category is.
While as a reader you may love the fact because of so many new ideas and sources of inspiration, how do you feel as a same niche blogger?
Does setting yourself apart seem like a daunting task to say the least? If yes, read on these tips that will help you differentiate your food blog from the millions of others out there.
Give your Blog Your Personality
With food blogging community growing in leaps and bounds every day, being unique may seem easier said than done. But it’s important to note that some of the truly successful blog are popular because there is something unique about them.
Try to cover a topic in a way that others do not. Whether it’s blogging in the third person or by using humor, finding a unique style or voice can set you apart from the rest.
Create Timeless Content
Believe us or not, producing content that impacts people in some way or the other is perhaps the best way to stand out from the crowd. Write about something that matters to the people, helps them, or solves their problem.
If you create killer recipes, don’t just publish them with ingredients and the procedure. Let your audience know why they should use it? Are there any health benefits? Is it budget-friendly? Or, can they make it ahead to save time?
Start Showing up on Google
No matter what, this is one aspect of blogging that you cannot ignore. Search engine optimization (SEO) has been around for more than a decade now and provides the majority of traffic for the successful sites. So, to rank and stand above the competition, work on your SEO strategies.
Identify the most relevant keywords for the subject matter and incorporate them naturally into the title and the body of the blog post. Also, make sure to keep the conversation going, both on your site and of others in your industry. Respond as much as possible to both positive and negative comments about your blog.
One up your Competition
To stand above the crowd, you first need to know what your competition is. Find that by searching word “blog” and your covered topic and a few more variations of it.
While the top results will give you the most popular blogs in your industry, make sure to browse through the later pages too to get a fair idea of how many similar blogs are there approximately.
Then take time to analyze them a little more. Give their site a browse and record things like page speed, unique selling point, ease of use, and more. Also, be sure to take a look at their social media pages to find about their popularity. Once done, strive to make yours different and better in some way.
Remember that building a successful blog takes time. So, don’t give up blogging just because the page views aren’t increasing rapidly.
Be passionate and believe in yourself. And most importantly, be consistent. After all, getting your site to show up is much more than a onetime exercise.