Demand Metric states, ‘’Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.’’

How much do you spend on your brand’s content marketing strategies?

Are you satisfied with the results it shows you?

Do your campaigns drive more lead opportunities?

For a brand to grow better in the long run and for its sales to skyrocket higher, you need to implement impactful and valuable marketing techniques.

Precision marketing group states, ‘’1 in 4 companies say their sales and marketing teams are either “misaligned” or “rarely aligned.” See it in this way, wouldn’t it be great if your marketing team can pull as many leads which your sales team can cater to? It would not only make things easier for tapping leads but also the conversion of a potential lead would happen quicker.

To create digital marketing campaigns that convert and attract leads require the right kind of data to be applied. The online world is filled with new information each day but not everything you read and see will make an impact on your business.

For instance, if you are looking to capture leads, you wouldn’t read data that speaks about how your brand can grow its sales team better? It is completely irrelevant and not helpful in your needs process. 

For you to retrieve the relevant data, your brand needs to apply a tool that is not only helpful but also reliable. Your brand should have a tool that increases your content marketing and helps your brand achieve faster results. Your brand needs ‘Web Scraping’.

Find out through this article how web scraping can help you mould your content plans for creating exceptional and impactful digital marketing campaigns with just a few easy steps.

Let’s dive straight in.

What is content/web scraping?

Content scraping or web scraping is a process where you take the relevant content from a popular website and place it either elsewhere. It is an act where you are retrieving content from a well-known page and placing the content in your blogs just so you can receive higher traffic.

This is illegal but many brands do it today with great scraping with proxy available in the market

For instance, you want to promote your blog and want it to rate amongst the top 5 on Google searches. With SEO researched keywords, this can happen. But how will you know which keyword will most likely your prospects will use?

Here is when you conduct research on your competitors and see which keywords they are using to pull traffic. Your competitors, on the other hand, will have a huge list of keywords for different topics, so how can you copy the document they have?

Here is when you use web scraping. All it does is it web scrapes all the data which you can save in a file on your desktop. You can then use that information when planning how to rate your blogs higher on search engines.Previously this work was conducted manually and it would take a long time to conduct this process because it would be exhausting to copy and paste large amounts of data.

Data is a crucial asset for any business because when you have the data in your hand, you can move your band’s direction to the right path. But with the rise in online crimes many brands hide their data. It may be visible to you but you cannot download it. And copy-pasting would take up much of your time.

At times, when you copy-paste such crucial information, the website you’re conducting it from gets an alert as it slows down its website processes. Due to this few of them even tend to block your IP address.

On the brighter side, web scraping can bring a lot of benefits for your marketing campaigns. Find out how it can work better for your brand with our next category.

How content scraping can benefit your digital marketing campaigns?

Let’s understand the base first.

You want to make your campaigns a lead driven material. For that to happen, you need data that will pull your audience’s attention towards the campaign and make it click.

But with thousands of brands posting campaigns each day, what will make your campaign stand out?

The ideal answer should consist of the following:

  • Data that your audience want to see
  • The right choice of words that would compel your prospects to click on the campaign
  • The right keywords used in the campaign
  • The right structure of how your prospect expects the campaign to look like

How can all of this happen?

When you study, analyze and scrape your competitors you will be able to create and sell a campaign that will revert with qualified leads.

6 Proven ways of content scraping for Digital marketing campaigns

1. Web scraping for keywords

As mentioned in the article above, if you want to increase your content ranking on search engines you need to find the right keywords which your prospects use to find your solution. The best way is to take a view of what your competitors have already been using. With web scraping, you can easily get the data of the relevant keywords and then apply the same in your content posts, blogs, and other platforms. You can also add the same with your campaigns so that when your prospects type the solution you are offering, your campaign would pop up.

2. Web scraping for backlinks

Just like how SEO is important, so is backlinks. And in a campaign, if you apply backlinks to your content you can easily direct your prospects to your website sooner. They will be able to learn and understand what you have to offer and research more about you. Backlinks are essential here because when you use backlinks you can easily direct your prospects towards your website. For instance, if you write for channels that are in your industry, you can easily place your website links in the sentences and receive good traffic from the prospects who read it. 

3. Web scraping for guest blogs

Another great way to improve your campaign tactics is to invest in a good relationship with other brands with guest blogging. Think of it in this way, when you write guest blogs for other brands, you have a great opportunity in hand to promote your brand as well. With web scraping, you can identify which guest blog topics are running well in your industry and start to create them for various brands. When you create such guest posts you’re building a good collaboration with another brand and at the same time conducting tactics that will help drive more traffic to your website. With every guest blog, you can also run campaigns that will revert in good traffic since you have created a blog/ post according to what your prospects want to see.

4. Web scraping for the successful running of campaigns

How can your campaigns give you your potential prospects? Many businesses today spend so much money on creating the finest campaigns in hopes that their lead conversions can increase. But have you realized despite creating the fanciest of campaigns, why do they still fail? The main reason is the content. What data are you placing in your campaigns so that it can trigger the attention of your prospects? For a successful campaign, you need to place data that your prospects want to hear loud and clear, which is why you need web scraping. Using this tool, scrape through the numerous campaigns that have seen a successful rise in their lead conversions and study how they have been created. When you start implementing such tactics, your digital marketing campaigns give you more closure on your potential leads.

5. Web scraping for scheduling your campaigns

 You now have all the information you require to create a successful campaign that reverts positive results, but when will you conduct this action? You must understand when your campaigns should be published because it needs to be at a time when your prospects should be available. With web scraping, this information can be easily retrieved. You can scrape the campaigns being sent out by your competitors and analyze and structure your campaigns to be sent out accordingly. 

6. Web scraping to retrieve customer feedback

When you create a campaign, there will be many campaigns which you will be sending out. The reason a campaign doesn’t work could be for multiple reasons, the content wasn’t attractive to pull your prospect’s attention or it wasn’t engaging enough for your prospects. This all makes a huge difference in your campaign success and to accommodate all of them, you need to identify what your prospects want to see in your campaigns. What are their likes and dislikes and what makes them not to open or continue with your campaigns? With web scraping, you can easily retrieve such information via websites, or online researches so that this data can help you create impactful campaigns just the way your prospects expect.

The Bottom Line…

To create a successful campaign, you not only require the right tools but also the right data to make it more impactful.

As the article mentioned above, content scraping is a great way of creating lead attractive campaigns which will revert to you in good numbers.  With the information provided from the data extraction, not only will you be able to create a solution which your leads are looking out for but you will also be able to assist them much more faster when compared to your competitors

To grow better in your content marketing strategies, you require web scraping to help you get all the necessary data needed to establish a lead driven campaign.

With multiple web scraping tools available in the market, choose the one that makes your web scraping process a hassle-free task. Take an example of limeproxies, with such a web scraping tool you can easily scrape through any data without having the fear of being caught. 

Written by 

Rahul Yadav is Digital Marketing consultant and Expert in Delhi, India. He provides SEO, Social Media Marketing & PPC Consulting Services worldwide. Follow Facebook, Twitter, Linkedin

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