Corporate and small business content marketing strategies often include Infographics. Infographics display data so that the reader can easily interpret it; when used strategically, they can create substantial traffic for your website. However, like most tools, they can backfire on you if used improperly. To help you take advantage of the potential of infographics, I’ve compiled a few infographic tips to keep in mind when using them:
1. Craft it for your potential consumers. Always keep your target audience in mind when brainstorming infographic topics. If your infographic creates substantial web traffic initially but fails to reach your target audience, it won’t boost your readership or customer base long term. The whole exercise will be futile.
DIY Tip: Use Google Analytics or Facebook Insight to get a broad idea of who’s your main audience. Sometimes this data might surprise you!
2. Double-check your data. The information you disseminate needs to be 100% correct and, ideally, provable. If your infographic uses imprecise statistics or estimates, you’re practically begging it to come back to bite you. In the age of the Internet, anyone with a wi-fi connection can fact check your numbers; broadcasting that a site’s numbers are incorrect is even easier. In short, if you fudge numbers, you risk alienating your audience. Ideally, your infographic should contain foolproof, well-established data that is powerful enough to make an impact.
3. Design it. Make your infographic stand out. An experienced professional with a solid portfolio is best equipped to design an infographic that is compelling and attractive, regardless of the amount of data you’ve incorporated in it. Make sure that the designer understands and shares your creative vision, but give her room to add her own flair.
For my DIY readers, here are a few links for free online tools to create infographics:
4. Make sure it’s legible at a glance. This is particularly important if you’re hoping for shares on social media. The infographic should be large, visible, clear, and eye-catching. Remember that a person’s social media attention span is very short; the longer it takes for a person to decipher its meaning, the less effective the infographic will be. Less is usually more visually.
5. Include your URL and logo. Often, infographics do not include a logo or URL, which can have a negative impact on your web traffic, particularly if your infographic is picked up by other sites. This tip might seem obvious but I see at least one infographic a day without a URL. You can even include a QR code like I did in my graphic.
6. Last but not least, pay attention to other sites’ use of your infographic. Use Google Image Search to find your infographic, and check for links back to your site. Often other websites will repost infographics without giving credit to the original source; this is usually an oversight. Often they don’t even know that the infographic belongs to you. A brief, polite email requesting that they include a link to your website will usually be successful. Such backlinks will effectively boost your web traffic and create brand awareness among fresh potential consumers.
Infographics can be a huge traffic driver and they can be great for SEO. I’ve used them with clients successfully and I remember one client I was able to 10X their backlinks within a week with a simple infographic that caught on with Google Plus.
Give infographics a try and share your results below.