If you enter into online busines your main goal will be of increasing visiblity to your business website. Because without visiblity you will have no traffic and thus no business. Visiblity is one of the main necessity which a business needs to make a good profit out of any business. According to ecommerce market, it faces a fierce competition to capture the unique place in the market competing for the same kind of audience. There are tons of ecommerce websites present globally all thrive to reach a good number of audience by increasing its online visblity.
All the ecommerce website needs to adapt themselves for the latest trends and technology to increase its online presence and thus increasing traffic. Once if your site manage to get tons of traffic then you are sure to get customers for your products thus increasing your sales conversions. This blog posthelps you with some of the tips and strategies which helps you to improve your business visiblity online.
Strategies To Improve Business Visiblity Online
1)Social Media Marketing
Social Media Marketing is the effective way to reach large of audience. It is much essential for an ecommerce site to be constantly on social networks and engaging continuously in order to survivein this online world. You must develop a frequency of posting 3 times a day in Facebook and Googleplus.
Also you can develop a habit of tweeting multiple times in a single day. You must also understand the best timings to post on social network because you will get to see larger number of people logging into social networks during that time so that your post gets massive exposure to large number of audience. Not all social networks have same best timings.
Each networks have its own best timings where people get engaged a lot during that particular timings. Research says that during saturdays large number of people engaged in facebook, wednesday, saturday and sunday are the best days for twitter.You can use social media management tools like hootsuite and bufferapp for managing your social media activities. So, take care on your activities on your social networks as this is the most important factor which helps you to improve your business visiblity online.
2)Post content regularly by understanding your audience
You need to take care on posting content on your website or blog. You need to share valuable and useful content for your audience by clearly understanding about your audience.Post content atleast 3 times a week as google loves indexing a website which gets updated frequently. Updating your website with fresh and unique content paves you the way to get more organic traffic.
3)Analysis Your Competitor Frequently
You must have a habit of analysing your competitors frequently so that you can understand about your marketing strategies and try to implement them to check if that works for you too. There are many competitor intelligence tools you can use such as SEMRUSH and those tools will be very useful to completely understand about your competitors.
4)Creating A Visual Appeal
You must try to post an attractive picture in your website capturing the attention of your audience. Also while doing social media marketing try to post the images as Images tend to receive moreclicks than the text post. A post with the image receives 10 times more clicks than the post withoout Images. So try to give a visual appeal to your post to increase your visiblity online.
5)Proper Placing Of Icons
Make sure you have placed social sharing Icons properly so that your audience can share the products or impressive content or post in their social networks easily and this paves the way for more exposure.
6)Use Q&A Sites Effectively
You can also use Q&A sites like yahoo answers, quora etc, effectively to increase your business visiblity online as these Q&A sites receives tons of organic traffic.
7)Email Newsletter Campaigns
You can capture the email address of your audience and try sending email marketing campaigns by promoting your products, discount coupons, special offers etc., Use best email marketing software to run a email marketing campaign for your business.
You can also start creating you own product videos and post them in you product pages . Also you can upload them in video hosting sites like youtube, vimeo etc., to promote your videos to improve your business online.
9)Use Call to Actions In Product Pages
Make sure to use better call to actions in your product pages wherever necessary. By using better call-to-action users can get engaged more in your site.
You can do viral marketing such as creating ebook, video and software and promote it for free. You can gift the free ebook as a vote of thanks for visiting your website .
Hope this post gave you some insights on improving your business visiblity oneline. Implementing the above steps you can take your ecommerce site to the top level.