For an article to grab the attention of users in one go, it is necessary that you add images in it. The trend of incorporating images in a blog post is here to stay. An article with lots of relevant images gets more social shares.

It is not enough to use images in your content for Twitter, Instagram, Facebook, or other platforms. You have to ensure that those images are worth sharing. Creating such images can be a pain, but with Canva, it is quite easy.

Canva is a simple platform for creating graphics. With this tool, you can create, edit, and publish an image from a single platform only.

In order to create or edit an image on Canva, you should know how to use it or begin with it. In this blog, we will learn simple steps that will get you started with Canva.

Let’s begin our journey of creating visual content using Canva.

1. Start the journey with content marketing strategy

The first step is to understand what content goals you have for your business. After that, find out the platform you want to generate visuals for.

Once you are clear on this, it will become easy for you to write content and make images or visuals according to it.

2. Make use of template library for finding and creating the right content

Canva has a wide range of templates, which are both specific and professional depending on the content. The template page is organized according to a content type, subcategories, topics, or themes. Depending on your content goal and platform, you can choose the template.

Moreover, each template is optimized for dimensions for banners, pamphlets, logo, and website, and so on.

Creating a visual on a black canvas is difficult for some professionals. These free templates can help them a ton.

3. Find the relevant visual for your content using Canva’s in-built library

Visual content is more shareable on social media as compared to other media types. For your project, you can choose the right media from Canva’s in-built visual library.

For finding the image, you only have to type one or two keywords in the search bar. After that select the one you like from the wide range of illustrations or photos you see. With Canva, you can upload and use your own images or design. It is perfect when you want to add a logo or other visuals related to your brand.

4. Use typography for marrying image and text together

Whatever visual you are using, if you want to make it more engaging for the users, you need to bring in image and text together. Balancing both in an image is important for bringing out the best social media content. But managing a text and its font, color, and typography with an image can be tricky. Canva has a solution for that too. Just use the font pairing tool. Through it, you have to pick your starter font first. Then, the tool will automatically generate the best combinations of a font for your typeface with examples.

5. Use filters for enhancing or giving an appeal to your image

Filters are an important tool to enhance your image, and change its tone. When you apply a custom filter to your post, it creates a theme, which you can tie to or design according to your campaign so that it has consistency.

Here is how you can add a filter. Select the filter button and then select a filter from amongst the 14 custom filters that are available for a Canva user. With the use of a slider, you can even control the intensity of that filter.

Other advanced features are brightness, contrast, or saturation which you can use to provide more appeal to your image.

6. Resizing the image

Once we have created our visual, it is time to share it across different medium, social media platforms, and lastly prints a poster. It means resizing the visual so that it becomes easier to share it on various platforms.

Now, with Canva you don’t have to go back and forth between all images. You can use the Magic resize tool for resizing the visuals according to the requirement.

Only Canva for work consumers can use the magic resize tool. It is a time-saver through, which you can copy and resize one design into different formats for different channels. To use this feature, click on ‘File’, and then select Magic resize tool.

 After that select the various formats you want for your visuals. Lastly, click on resize, and your work is complete.

For users, that use the free version of Canva, making a copy of the original graphic for resizing is an option.

After making a copy, click on file>change dimensions, and choose the format they want to resize the visual in.

7. Work with a team or an influencer or post the visual to social media platforms

With Canva you can easily connect with your team, design partner, or a client on a visual within this single platform only. It is a great feature of this app, as it makes editing the visual easy for every party involved.

There are two ways through which you can share a visual with others. First is to, select share, then navigate to the link, and select the can edit option. It will provide a link that will let others view and edit your design.

The second way is to select the can view option, which allows others to see your design, but they won’t be able to edit it.

Also, you can post the final draft of your graphic to Facebook or other social media platform directly. Moreover, there is an embed code option that lets you generate a code to embed the design within your website or blog.

You can also get an offline copy of the visual. With Canva, you can download JPG, PDF, or PNG image in high quality.

8. Use Canva’s interactive courses that are free for creating unique designs

Now that you have learned the art of making graphics using Canva’s simple tools, it is time to learn more. Canva’s Design school is a great place to learn more about design. It is a source of resource where you can learn designs basics, essential tools for design, photo-editing, typography, and how to perform consistent branding

There are various lessons, and you can even share or track your progress with this tool. Thinking of learning more about designing from Canva’s design tool? Then start from here.

  1.   Marrying Images and Text
  2.   Choosing the Correct Font
  3.   Enhancing Images
  4.   Brilliant Backgrounds
  5.   Fantastic Photo Filters

There is also a blog affiliated to this school. Reading that can help you learn more about this school and how it will help you.

Canva has a lot more to offer than these tools that we have discussed above. With the help of these tools, you can create infographic, brochure, and graphs and so on. It is a great tool which can help you get professional graphics within minutes.

Written by 

Rahul Yadav is Digital Marketing consultant and Expert in Delhi, India. He provides SEO, Social Media Marketing & PPC Consulting Services worldwide. Follow Facebook, Twitter, Linkedin

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