Every time people look for products, services, and information on the web, it all begins by typing a keyword. Nowadays, competition has gone online. Though traditional marketing still works, a lot of businesses are leveraging their marketing campaign through the power of the internet. 

Customers are always online using social media channels like Facebook, Instagram, Twitter, etc. and utilizing search engines such as Google, Bing, and Yahoo. With offline marketing, it is difficult to know what the promotional activities of your competitors are. 

But, due to the power of modern technology, it becomes easier. A search begins with a word and/or a phrase. These set of words are highly important because they tell search engines what type of content a user is looking for. This is called a keyword – a critical element of content marketing. When studying the competition between you and your competitors, it is essential to know what keywords are they using to achieve higher ranking in organic positions. Organic means unpaid campaign and comes through natural search. 

Your competitors are using certain keywords that attract visitors and customers to their websites. If you don’t have an idea of what they are doing, then, you can simply fall behind the growing competition. 

Logically, you must find competitor keywords and study the results they get from them. Generally, there are two methods to do it, namely: 

Why do you need your competitor’s keywords? 

In order to succeed, you need to gain a competitive edge. Marketing is not a matter of luck but a process of executing the right strategies. By knowing how your competitors utilize content marketing, you will gain an insight on what to improve on your site. This can also help in determining the strengths and weaknesses of your campaign. 

Understanding competitors’ keywords shows two things: 

  1. The keywords your competitors are dominating and ranks highly in search engine results pages.
  2. The keywords your competitors are aiming to rank. This means that your competitors are targeting and working them out to gain space in the near future.

 How will it help you? 

Online competition is a never-ending activity. Most businesses always aim to get on top and stay there. That is not an easy thing. It involves a series of planning and a lot of time and effort too. While this thing may tire you and cost you a lot of energy, you need to understand that your business will not thrive if it cannot keep up with the competition.  

You’ll easily be left of the pack if you ignore the current trend. Once you know what your competitors are trying to accomplish, you will be aware of the strategies that would work best to help your business grow. 

Competitor Keyword Research will help you: 

  • Understand the performance of your website in search engines as compared to your competitors and develop ways how you can improve from the competition 
  • Steal or utilize the keywords your competitors are using and use them as your advantage to beat them in search engine results pages. 
  • Discover and create new keywords that will improve the quality of the content you are providing. 

Understanding competitors’ keywords are commonly done in two ways: 

  1. Competitor Site Analysis
  2. Using Special Service to Acquire Data

Competitor Site Analysis 

As the name suggests, you will go to the site of your competitor and study what they are doing on their pages. Most websites employ SEO practices since it is a vital ingredient in a website’s ranking. Once website contents are optimized for a specific keyword or search term, it can boost its search engine results. 

When studying your competitors’ keywords, analyze the title of their pages as well as the meta- tag. The keywords are mostly inserted there. Look at the content of their pages and blogs. You will see some words that are highlighted, bold, and italicized. These can be the keywords or another related keyword. You can take advantage of it and use these keywords and integrate them into the content of your website. 

However, there are times that the words are not bold or emphasized and you may miss the keywords that will bring higher opportunities for your campaign. Doing this method has its limitations and finding the keywords can take too much time. For this, you will need an extra tool for a better competitor keyword analysis. 

Using Special Service to Acquire Data 

There are many keyword tools available online offering both free and paid services. To fully enjoy their features, it is better to purchase the paid version. These special services provide in-depth keyword research and analysis and give essential information about the different factors that affect a website’s ranking. 

These tools are automated and could bring relevant results in just a matter of seconds. However, they come with a price and a monthly subscription so you need to consider your budget.  

Here are some of the best tools that are widely used by most businesses in terms of keyword research. 

1. Google Keyword Planner Tool

One of the best places to start, this tool is often utilized when finding keywords for your site and blog content. The good thing is you can also use this to look at your competition. This tool is free and allows you to search for keywords using a website and by entering your competitors’ URL, you can get a list of keywords and ideas. 

2. SEMRush 

SEMRush is one of the best competitor analysis tools that provide a comprehensive report of website traffic and valuable data which includes organic search, paid search, primary organic competitors, backlinks, and more. It offers a free trial for 14 days so it’s a good one to try out. 

3. Ahrefs

Ahrefs is the most appropriate tool when it comes to checking backlinks of a website. It has the features to explore contents, track its positions, and presents crawl reports. It gives you a long list of top-ranking keywords used by your competitors and shows you an overview of their traffic, search volume, and positions. 

Looking to do keyword research and analysis to help you win the competition? Digital marketing companies like Search Media specializes in SEO services and helps businesses grow and leverage their marketing in the online world. 

Written by 

Rahul Yadav is Digital Marketing consultant and Expert in Delhi, India. He provides SEO, Social Media Marketing & PPC Consulting Services worldwide. Contact at gitm.rahul@gmail.com

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