SEO (Search Engine Optimisation) is one of the most powerful tools for generating cost effective traffic to your hotel website. The beauty of SEO is that it continues driving traffic and generating revenue long after the initial optimization is done. The Search engines prefer to give our optimized sites great rankings because we see SEO as a best practice partnership between our hotels websites and the search engines. By complementing our “made for conversion” web design with elegant website content we strike the balance between usability and searchability.
We set the bar high with our hotel SEO packages. At a minimum our optimization will achieve the following:
- Tailor content so that it gives visitors to your site the information they need so that they can get on with booking your hotel
- Drive potential guests through to the most appropriate page on your site
- Cement your brand visibility in the search results
- Ensure the search engines technology interfaces seamlessly with the hotel website for maximum results
- Boost the authority and usefulness of your hotel website with genuinely useful content
- Provide you with easy to understand and actionable reports on real world performance
- Align your social media strategy with your site optimisation to further your reach
- Thoroughly involve you in the direction of your marketing plan
SEO can be a very complex area to navigate and therefore hoteliers might hesitate to jump in. At UP we cut through the complexity of SEO and give you clear and actionable points that bring real results.
GOOD QUALITY TRAFFIC
Search Engine Optimization (SEO) brings through quality traffic to your website. By creating keyword rich pages that are relevant to specific searches, visitors are rewarded with exactly what they are looking for and this leads to a good increase in conversion and bookings at your hotel.
GOOGLE & BING LOCAL LISTINGS
A completed and verified Google & Bing places listing is a must for any hotel SEO strategy. The Google Places listing can achieve rankings for some very competitive keywords and as it enjoys such a key section of search engine results real estate, it can be an excellent source of traffic. The listing also allows specials offers and other details to be added to make your listings stand out from the competition.
EXCELLENT BRAND VISIBILITY
Natural search is an excellent of method of increasing the visibility of your brand. Ranking for your hotels brand name terms is essential as it is preferable to drive traffic through to the official website and not some lower quality affiliate link that charges commission and may not present guest with the best experience.
ADVANCED ANALYTICS TRACKING
As qualified Google Analytics experts we provide an extremely powerful but easy to use and understand website analytics package. This advanced tracking enables us to provide sound advice and actionable steps to further improve results. Each conversion is tracked via goals allowing for full visualization of how visitors are interacting with the hotel website.
ADVANCED HOTEL SEO REPORTING
Every month a comprehensive report is produced to examine the performance of the hotels website. This advanced hotel SEO report includes key performance data and clear definition of the focus of SEO activities for the next month.
PROFESSIONAL COPY WRITING
We believe your hotel websites copy should be flawless. Our professional copywriter thus ensures eloquently written, emotive website text that is optimised for the search engines.