While writing abilities are important for creating a post that people will read and share, an excellent post published on a blog that only you and your grandma would visit might be no good for your career as a guest blogger. On the other hand, highly-read blogs sometimes have strict quality requirements and precise guideline for the guest bloggers, apart from the tantrums that you might have to bear with.
Here’s a step-by-step guide that will take less than 5 minutes to read, but these 5 minutes may be crucial in turning you into a well-known guest blogger.
1. Website Selection: You cannot and should not approach every other blog that you come across. You should know the industry or the category that your blog post is going to be about. Second, you should consider what types of blogs would be most suited for your topic. These may not be directly related to your industry or product, but the readership should coincide with your target audience. For instance, if you are selling running shoes, you can blog at a medical website about running injuries. If you are in food business, you can write at a green-lifestyle website about food recycling. It is not rare to find customers in unlikely or apparently unrelated places.
2. Correspondence with Owners or Editors: After you have targeted your blogs and have their owners’/editors’ addresses, it’s time to reach out. Your email should be drafted to perfection. In order to do that, go through the guest blogging guidelines at a particular blog; read the previous posts; determine the priorities of the editor and the topics that they cover; then customize your email for each blog that you write to. After addressing the owners’ concerns about quality or relevance, indicate your intention of writing for their blog and politely ask them for an opportunity. Showcase you previous work and suggest a few intriguing titles in your email. Also, ask the owners/editors for further directions and suggestions.
3. Writing the Post: With trillions of words being added to the blog-o-sphere each day, there must be good reason for people to read your post. If writing a good post and publishing at an unknown blog is wasteful, writing a bad post and publishing it with a famous blog can be disastrous. People are interested in new things, fresh opinions based on facts. Don’t join the chorus by repeating what has been said before. If you have a chance of making your mark, it lies in your ability to be radically different, yet logical and justifiable. Pack your post with facts without making it boring. Add images, links and video where required.
4. Publishing: Alright: so the pie is ready for the serving. It’s time to send your post to the editors. Be open and friendly in your email and show your willingness to review anything that the publishers find out of line. Politely request the addressee to inform you when the post has been published. Also inform the owners/editors if you have a Google+ authorship; your post will have higher SEO ranking if it is publish in your authorized name.
5. Comments and Feedback: Lastly, it is important to keep track of your published post and exploit every opportunity to interact with your audience. You can respond to the comments on your post and can even track it on the social media, to which some of the readers may have shared it.