Generally speaking, SEO refers to any activity that improves your site’s ranking on search engines like Google and Bing. With over 3.3 billion searches being conducted every day, securing a better rank isn’t easy. That’s why you should seriously consider adopting unique SEO strategies for your business. Check out the following tips and conduct your business like a pro:

Perform Competitor Analysis

Performing extensive competitor research is one of the most effective SEO tactics. Start by identifying your key competitors by industry, keywords or geographical locations.

A comprehensive analysis will assist you to discover specific areas where your competitors are succeeding and possibly pinpoint weaknesses you can benefit from.

Remember, any competitor analysis you conduct must include the following three primary activities; keyword analysis, link-building analysis, and content analysis. Only use specialized tools such as SEMrush, SpyFu, and Ahrefs to optimize your website for searches. 

Optimize Your Site For Mobile

In today’s tech-driven world, the mobile search market has witnessed tremendous growth. Mobile devices now account for nearly half of all web traffic.

However, it isn’t all about the visual appearance, your site should also be able to load faster or else your clients will get disappointed and leave. In this regard, Google in conjunction with several other companies has introduced AMP, which is an open-source project aimed at delivering Accelerated Mobile Pages.

If you haven’t yet optimised your website pages for mobile, then it’s time you act fast. And if you don’t have the capacity to do it, hire an SEO expert like Craig Campbell to do it for you. 

Incorporate Backlinks

Whilst backlinks are an incredible part of an effective SEO tactic, not all backlinks are generated equally. Some will definitely work better than others, so it’s imperative to carefully monitor their performance. Doing this will assist you to zero in on the most valuable types of backlinks. Plus, it will help you spot the sites that tend to drive better traffic.

You might also want to eliminate certain links if they aren’t adding any value or if they’re penalizing your search rankings. Get a reliable tool like Moz Open Site Explorer or Majestic and take your online game to the next level.

Maximize Page Speed

If a website takes too long to load, users are more likely to leave it for another option. But the good news is that there’s so much you can do to boost that load time. Utilize high compression for images to substantially reduce your site’s load time. You can as well take advantage of a CDN (Content Delivery Network) to assist global clients to access your content without necessarily having to ding your domestic server.

Utilize Secure HTTP

Utilizing HTTPS (Hypertext Transfer Protocol Secure) for encryption comes with numerous benefits. These include improved rankings and enhanced security. You can as well expect to experience an increased number of referrals as well as traffic over time since Google is more likely to suggest secure sites in search engine results.

By mid-2017, about 31 percent of web domains had completed their transition to HTTPS. And this number is set to increase tremendously as secure communication protocols continue to become the norm across various online platforms.

Final Thoughts

Now that you’re conversant with some of the best SEO tactics, work on developing a powerful long-term strategy. Conduct comprehensive analysis, incorporate backlinks, utilize secure HTTP, and maximize page speed.

Written by 

Rahul Yadav is Digital Marketing consultant and Expert in Delhi, India. He provides SEO, Social Media Marketing & PPC Consulting Services worldwide. Follow Facebook, Twitter, Linkedin