The web is your most powerful marketing asset to date. Almost everyone is on the Internet, and having a website and other web marketing tactics is essential to your company’s success.
Implementing a web marketing strategy doesn’t have to be complicated, and it certainly doesn’t require you to pay a third-party marketing company to do the work for you. The following are six easy steps to help you start your web marketing strategy off with a bang.
1. Join social networks.
Whether you want to believe it or not, some—if not most—of your customers are using some type of social network, so if you want to improve your web marketing, you need to join these networks too. Create a Twitter account, a LinkedIn profile and a Facebook page to get started. Use this channel to teach your customers about your business, take them on a behind the scenes look, remind them of upcoming specials, or promote new products or services. You can then use social media to add links back to your own website, and this will help to boost traffic back to your site.
2. Get listed.
There are plenty of online directories, and you need to join them and get your website listed. Join local directories, such as your local chamber of commerce or town website. These sites will typically provide links back to your website, which will help to increase traffic. You should also join Yahoo Local and Google Places to increase your listings and land your company’s website in front of your target audience.
3. Use email marketing.
Email marketing is a form of web marketing, and it can be a great way to land in front of your audience. Put an email together that your customers would enjoy. Maybe you want to promote a certain event or sale, or maybe you simply want some feedback on a recent promotion. It doesn’t matter what the email is for, just be sure to keep it simple. Emails that contain too much information tend to be overlooked. Also, you want to be sure you’re only sending emails to customers who have signed up for your email list. Sending email blasts to unsuspecting individuals will easily get you labeled as spam.
4. Start a blog.
Blogging can be a great way to improve your web marketing. Blogging uses the power of content marketing to reach your target audience, provide them with valuable information, and get them interested in your company, products or services. Your blog readers are more likely to visit your website, share your blog posts with friends, and even choose your company when it comes time to making a purchase.
5. Strengthen your website content.
When it comes to web marketing, search engine optimization (SEO) is not a strategy you want to overlook. Search engines such as Google will be a driving force behind the amount of traffic your site receives, and if you want to be successful, you need to have a solid SEO plan.
The very first thing you need to do is strengthen the content on your website. Search engines use crawlers to scan through the content on your site in search of keywords. They then use this information to rank your site appropriately when similar search queries are performed. Go through your content and determine if it’s attractive for search engines. Do you use relevant keywords related to your business, products or services? If not, rewrite the copy to include these essential elements.
6. Transcribe audio and video files.
Although search engines can crawl through content on your website, they cannot crawl through audio and video files. If you have these multimedia files on your website, it’s a smart idea to have them transcribed, and then place these transcriptions on your site. There are plenty of professional transcription services that can provide a transcription of your audio or video that can provide you with a transcription of your audio or video file with a quick turnaround time. The search engines will be able to crawl through the transcriptions and use the information to better rank your site.