With the shortfall of digital marketing professionals in Malaysia and the rising benefits of digital marketing for businesses, developing your knowledge and skills in the area will go a long way.
While most of us may not have had the opportunity to study digital marketing in depth or at all, enrolling into an online digital marketing course would prove to benefit:
- Fresh graduates looking to complement what you’ve already learnt in school
- Marketers who want to move away from traditional marketing
- Working professionals who may or may not possess a background in marketing, like those in sales or business development
- Entrepreneurs or C-suite types
While we are spoiled for choice with so many digital marketing course providers in Malaysia, we need to be discerning when it comes to selecting the best one.
Here are some ways to choose the most suitable digital marketing course for a blooming career in the field, and a list of relevant course providers worth considering.
Top 5 Criteria for Choosing the Best Digital Marketing Course in Malaysia
1. The Institution and Affiliations
First and foremost, the calibre of the institution designing and delivering the course directly affects the quality of the curriculum and your experience with them.
With a prestigious institution, you’re more likely to be guaranteed a solid programme that is produced by an experienced and esteemed faculty.
To add, if you’re hoping to give your portfolio a boost with a certification from the digital marketing course, the institution and its affiliates would matter very much.
This is because when it comes to certifications that are obtained online, employers in Malaysia are naturally concerned about the legitimacy of the document. Some course providers may issue certifications that result in little or no recognition in the workforce.
While many digital marketing courses are provided by industry leaders in Malaysia, nothing can beat being associated with a reputable school.
2. Comprehensiveness of the course content
Digital marketing is a wide spectrum. It includes:
- Social media marketing
- Web analytics
- Search engine optimisation (SEO)
- Search engine marketing (SEM)
- Overall digital marketing strategies, and so much more
If you’re just starting out your foray into digital marketing, you should choose a course that covers the topic extensively and doesn’t discount the academic aspect of learning.
While many course providers promise to give you quick fixes like “tips and tricks/ shortcuts” to digital marketing mastery, nothing beats comprehensive, principled explanations of the subject to get you down pat.
To gain a solid foundation in digital marketing, the lessons should give you an understanding of the concepts and theories first, followed by how to apply them to a holistic digital marketing strategy. This would tremendously help you to retain what you’ve learnt during the course!
In addition, you may, later on, decide if you would like to zoom in on a niche and continue to pursue a specialism with the same course provider. Doing so will give better continuity to your learning journey.
3. Online or In-person training
Online courses offer you the flexibility of learning at any time and anywhere.
For busy professionals, time is a limited resource, so the appeal of online courses is that you can tune in to lessons on the go and across devices.
In-person lessons, on the other hand, will obviously allow for more interaction between trainers and peers. The process is essentially less lonesome.
That said, the best-case scenario is when a course provider offers both online classes and personalised training.
Recently, consummate digital marketing course providers have been providing innovative online platforms that mirror in-person training to enhance your learning experience.
Many working professions are finding this useful because they can learn at their own pace through interactive videos, discussion boards moderated by fellow course-mates and even WhatsApp chat groups.
Such interactions definitely give a morale booster for students where they can discuss their progress with peers and spur each other on.
There are indeed course providers that deliver their core lessons through online channels while also providing engagement opportunities like live instructor sessions, mentoring sessions and online and offline meetups.
4. Hands-on Learning
Does the course provide simulations of real-life digital marketing projects?
Hands-on learning helps you to better retain all the theories you’ve learnt in class.
An effective digital marketing course in Malaysia should provide simulations that allow you to strategize, execute and manage campaigns across digital channels.
In addition, to truly understand how to execute campaigns, it is useful to be familiar with the tools that are widely used by marketers. When choosing a digital marketing course, find out if they offer tutorials on common digital marketing tools.
5. Links with the Industry
A true added bonus is when a digital marketing course offers a mentor who will guide you in your next steps. Such mentors are usually industry veterans from leading organisations.
While many courses do provide mentors as part of their courses, education providers such as UpGrad lets you choose from a pool of highly qualified mentors. Imagine rubbing shoulders with the Head of Marketing APAC at Facebook or a Senior Digital Manager at Adidas.
If you’re after a high-quality curriculum and a recognised certification, keep your eyes peeled for a course provider that is linked to a prestigious institution. You’ll also want to ensure that the programme is comprehensive in that it covers the wide spectrum that is digital marketing. This helps you to decide if you should venture into niches in the future.
Furthermore, depending on your preference and convenience, you may either opt for an online or in-person-training type of digital marketing course. Of course, there are course providers that give you the best of both worlds.
Other considerations that help you further your learning beyond mere lessons are how the hands-on learning is conducted and the prospect of networking with industry-veterans.
While there’s so much to think about, I’ve put things in perspective with a list of top digital marketing courses in Malaysia worth considering, and how they compare to each other.
Top 5 Digital Marketing Courses in Malaysia Worth Considering
1. Executive Program in Strategic Digital Marketing by UpGrad & Cambridge Judge Business School Executive Education
In collaboration with the University of Cambridge, one of the most prestigious universities in the world, UpGrad is offering a comprehensive program in Strategic Digital Marketing.
This 16-week online course features live lectures by Cambridge professors and industry professionals from around the world. Their program is broken down into small easy-to-complete segments that you can watch on the go and across devices. The remaining hours of engagement will be a mix of industry projects, live instructor sessions, mentoring sessions and online and offline meetups.
This course is best for someone looking for a certification from an established institution and to gain applicable skills from industry leaders to run successful digital campaigns.
Course Provider: UpGrad & University of Cambridge Judge Business School
Duration: 16 weeks
Types: Digital Marketing Strategy, SEO, SEM, Social Media, ROI Metrics, Digital Marketing Tools (e.g., Hootsuite, Hubspot, Google Analytics), Display and Email marketing
Levels: Beginner to Intermediate
Price: USD 1,800 (approx. MYR 7473.24)
2. Digital Marketing Course by Skills Academy
The Digital Marketing Course by Skills Academy is a 2-day digital marketing workshop that is targeted at individuals from micro-, small- and medium sized businesses.
During the course, a facilitator will “introduce you to the proper procedure of developing a successful digital marketing strategy”. You’ll also get a glimpse into Google Analytics that helps you evaluate your marketing efforts. A Certificate of Participation will be awarded at the end of the course.
Course Provider: Skills Academy
Duration: 2 Days
Types: Search engine optimization (SEO), paid advertising, social media marketing, email marketing, affiliate marketing and web analytics.
Price: MYR 7,100
3. Econsultancy’s Fast Track Digital Marketing (MY)
Econsultancy offers a 3-day programme designed for professionals who have basic to intermediate understanding of digital marketing. It covers the key considerations for digital marketing, and how to build an online strategy and assess what the future has in store.
You will get acquainted with social media marketing, online customer acquisition methods – such as paid search, display advertising and SEO – and a few marketing automation tools.
Course Provider: Econsultancy
Types: Social media marketing and online lead generation
Price: MYR 3,600
4. ‘Digital Marketing Quantum Degree’ by Next Academy
Next Academy started off as a 9-week coding bootcamp in Kuala Lumpur. They have since evolved into a school for Web Development and Digital Marketing courses in full-time and part-time formats.
Equipped with a fancy name and an instructor who is familiar with the local startup scene, Next Academy offers a part-time digital course. They promise “live Skype-like sessions” with classmates and the instructor, and community discussions with mentors.
Course Provider: Next Academy
Duration: 12 Weeks
Types: Digital marketing fundamentals, social media marketing, website & landing page optimization
Levels: Beginner to intermediate
Price: MYR 3,300 or MYR 275/mth
5. Digital Marketing Course by Squared Online
Squared Online offers a digital marketing course developed with Google. Through this online course you’ll get to experience group work for three of the five programme modules. They generally conduct one-hour long live class per week, with occasional interactive workshops of up to 90 minutes.
While there are no exams in Squared Online and no final mark, you’ll be assessed “via project work, self-reflection, team feedback and completion of online activities and live classes”.
Course Provider: Squared Online
Duration: 5 months
Types: Digital marketing theories and strategies, Data, Analytics & Single Customer View
Levels: Beginner to Intermediate
Price: Approx MYR 10,768