In his article “33 Things Every Aspiring Entrepreneur Should Know” Mark Manson, the best-selling author of “The Subtle Art of Not Giving a F*ck”, wrote the following
Don’t start a blog to make money. Start a blog because you love to write. Start a blog to share something you love. But don’t start a blog to make money. No blogger who is making megabucks off their content started that way or planned it that way. It just happened.
This is a piece of really good advice. To write engaging content, an author has to be passionate about the topic they write about. Without the passion, without the dedication, without the willingness to spend hours upon hours digging for information in the most obscure corners of the Web, the content published on a website will not be engaging enough for the blog to stand out of the crowd of hundreds, thousands of other blogs that cover the same events, rewrite the same news and talk to the same segment of the audience. The problem with today’s online publishing universe is, in turn, that pretty much every topic is “taken”. The internet has given millions of people the possibility to write about their favourite topics, to cover them in-depth, and to gather a crowd of dedicated readers. So, what should an aspiring new blogger do? Send pitches to all the major publications in their area of expertise, hoping that one may pick them up? Well, this is a surprisingly good way to start publishing online. But there’s always the option of adding the n+1st blog to the growing pool of online publications and start writing with passion, and dedication.
Choosing the right niche
No matter what niche you choose, make sure it’s the right one for you. Choosing a niche, no matter if it’s the fastest-growing industries of 2020, the training techniques used by eSports players or the latest trends in beekeeping, is not a decision that should be made based on search trends and trending hashtags. Instead, you should choose your niche based on what you are interested in, what you are knowledgeable about, and where you can add something to the collective pool of information we know as the internet. Sometimes, it’s a new idea, other times, a new perspective, and sometimes, it’s the writing style – there are cases where the author doesn’t say anything revolutionary but they can speak about a matter in a unique, enjoyable, and addictive tone.
Going into detail
Google “likes” content that’s at least 300 words long. When it comes to news articles, short content that’s focused on what happened is preferred in this day and age, when the attention span of people is also short. Cutting blog posts short, in turn, will not do the trick. When reading blogs, people prefer high-quality, long-form articles. The longer the better. According to a variety of sources, the articles that have around 1800 words are favoured by Google and the readers alike. Not just any text, though: the article needs to be informative, with the content organized, helpful, and easy to navigate.
According to a survey from last year, the bloggers who dedicated six hours or more to writing a post saw the best results.
Consistency and frequency
The frequency of your posts is another factor that can make or break the success of your blog. The more often you post – ideally, at least once a week – the more visitors you’ll get. You can combine long-form articles with short-form updates, the important part is that you provide your regular readers with their dose of helpful information when they expect it. Otherwise, they’ll look for another source. And don’t just post for the sake of posting: stay consistent with your goals, stick to your topics, and stay relevant for your readers. In time, you will be recognized as a reliable source of information. And your readers will reward you with their continuing attention.