Welcome to the first in the series of our Blog Design Tips. Today we are sharing on how to choose a colour scheme for your blog as many bloggers don’t have the spare cash to pay a graphic designer when they first start out on their blogging journey so DIY design is usually the way to go in the beginning.

These info-graphic tips are from Cathy Topping, who is a graphic designer at a small boutique design agency called Two10Solutions. You can check out her work here or on Facebook. *Pin this info-graphic and keep it as a reference when you are starting out the process of creating your blog or updating your blog design in the future.

HOW TO CHOOSE A COLOUR SCHEME FOR YOUR BLOG – 

Lets dig down into this a little further. When deciding on a colour scheme for your blog, the options are endless and can seem a little overwhelming. There is so much inspiration around, such as outdoors, in home decor, in your wardrobe, and in other brand designs that you admire. Here are some tips to hone all that inspiration into a workable colour scheme. 

TIP USE AN EXISTING IMAGE SOURCED FROM INSPIRATION AROUND YOU OR ONLINE

Take a photo of the colour scheme you like, such as an interior that you love or a favourite piece of clothing. You could also search on Pinterest for some beautiful images that have colours that you feel will fit the feel of your blog.

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Upload the image to Pictaculous and it will give you a colour palate to work with. You can then play around with the colours and make adjustments until you feel you have the right colour palate. It will also provide you with range of suggestions about different variations of colours that work well from the image you have chosen.

It will provide you with the colour key number, displayed as – #000000 through to #ffffff. This is a universal code specific to each colour so you will be able to input this into many programs (such as your blog designer, the CSS code, photoshop, and other photo editing software) so you can use your desired colours.

*Make sure you write down or save the colour palate you have chosen so you can have it on hand for easy reference.

Some other programs that you can use that offer similar services and more information about colour are –

Canva

W3 Schools

Colour Scheme Designer

Kuler Adobe

Colour Lovers

Colour Hunter

Shutterstock Spectrum Lab  (Use this if you don’t have an image and just want ideas).

TIP DELVE A LITTLE IN COLOUR THEORY

Colour is a very important aspect of design and plays a crucial role in brand recognition and the reaction that people have when they discover a blog for the first time. Your blog design can be a crucial factor in retaining your audience and drawing them in to have a further look around. You want to visually stimulate and captivate your audience with your design and blog content, keep them coming back fro more. Here are some tips about colour choices and what they mean and can convey to your audience.

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TIP USE COMPLIMENTARY COLOURS

It is a good idea to familiarise yourself with complimentary colours so that you can make the best decision when deciding upon your colour scheme.

A colour wheel helps us understand what colours work together in the most visually pleasing way. To refresh your memory:

The primary colours are – red, yellow, and blue and these can be mixed together to create >

The secondary colours – violet, orange, and green.

Complementary colours  are any three colours that sit side-by-side on the colour wheel, while contrasting colours are ones that sit opposite each other, for example red and green.

So when you are choosing your colour scheme, use colours that complement each other. For accent colours on your blog, such as your blog buttons or sidebar titles you could use on contrasting colour. Test out colours on the wheel that contrast with your main colour scheme and you may be surprised with the result.

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TIP KEEP IT SIMPLE

Less is always more. You don’t want to create a space that is so full of colour and clutter that your readers are overwhelmed. Keep it simple and start with one or two primary colours and a contrasting colour and then you can use varying shades of these for other elements on your blog page.

White space, also know as negative space is also a very important aspect of a great blog design. If you don’t know much about it, here is a great article that explains it in detail.

FURTHER READING & INFORMATION ABOUT COLOUR THEORY – 

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YOUR THOUGHTS // I would love to hear from you about what you think makes a great blog design, if you have any questions about your own design or would like to share some design tips. Join me in the comments below.

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