Website traffic is a driver and indicator of business growth. It can help you to evaluate your marketing efforts, get useful insights about your audience for the purposes of making decisions, enhance your search engine and SEO credibility, increase conversations, generate more leads and get new customers. Here are some initiatives that can help you to boost your website traffic in 2018.

  1. Perform On-page SEO

The market has several SEO techniques you can perform on all your web pages so as to attract more visitors and increase their ranking in the search engines. Things like publishing high-quality content and writing concise meta on your pages can help a great deal. Its good to know what your page is talking about and do relevant keyword research that will meet the expectations of your users.

  1. Get Listed

Make sure your website is listed in online review sites and directories. You profile must have a link to the website for most of these sites. Its wise to actively update these links and receive positive reviews if you want to increase the amount of incoming traffic.

  1. Use Hash Tags to Post on Social Media

Social media marketing can direct your followers on social medial to your official website. Use blog posts and other engaging contents to grab the attention on your audience on social media. Your followers can also share your content hence attracting more traffic. You can extend the reach of your brand beyond your network by including promotional hash tags to your posts so that those people searching for your goods and services online can get to you.

  1. Make use of Landing Pages

The landing pages you create should be specific to what you are offering e.g. starting a free trial, downloading a free guide, or redeeming discount codes. Landing pages increase the number of visitors and have the useful information that visitors need to convert successfully.

  1. Target Long-tail keywords

There are several SEO tools that can help you in carrying out relevant keyword research. Most people search for short-tail keywords but search engines find it hard to rank them. Long-tail keywords give your page a higher chance of appearing at the top of the first page in the SERPs. Your content marketing should have queries that are specific to your products and services. Moreover, as the capabilities of voice-to-text and search engines advance, individuals are preferring the use of more specific phrases in their online searches.

  1. Begin Email Marketing

One of the best ways to get in touch with your clients is to send out promotion offers and newsletters on a regular basis. It is an excellent way of attracting more traffic to your website. Provide links to your pages and useful information that can help the recipient learn more about your products and services. However, don’t bombard users with emails because they may end up deleting them or unsubscribing from your service.

  1. Advertise online

Some of the useful online advertisement techniques include paid search and social media marketing. Advertising is the most basic way of attracting traffic to your website.

  1. Guest Blogging

Its good to have a micro-influencer publish blog posts to your website if you want to increase your traffic. You can request the influencers to mention your business in their reviews. Another strategy is guest blogging to other websites whose audience are relevant to yours. Let the content be useful to their audience and include a link to your site.

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In summary, you need to do a lot of online engagements to be able to attract relevant traffic. Join relevant business communities, comment on social media posts and blogs, respond to people’s questions, and take part in conversations that touch your industry. However, be keen to engage in a sincere manner and moderately. You don’t want to hurt the reputation of your business in the name of looking for more traffic. You also need to learn from your online analytics. Use the available SEO tools to check the analytics for your website. You will be able to tell which strategies are working and which ones are not. This will help you to develop the right interventions to help you boost the traffic of your website in 2018.

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