The leading fast food franchise in Delhi “Bittoo Tikki Wala” or BTW has a very inspiring and interesting success story. The early days for its owner Mr. R.S. Yadav, from Ayodhya, were not so easier. Popularly known as Master Ji, he was a renowned tutor for poor students.

By considering the advice of high well-wishers and mentors, he started something new on his own, instead of depending on someone else for his bread and butter. Without any business knowledge and acumen, he started his own business by selling crispy Tikkis along with various ready-to-eat snacks in a cart on the streets of Delhi.

From a street vendor to a leading restaurant chain to reckon with, BTW has become a brand in itself. Today, it is a household name not only in New Delhi, but also in other cities in NCR. With a catering business and over 10 restaurants across Delhi, Bittoo Tikki Wala has become the inspiration to many.

His positive thinking, willpower, curiosity, and an urge to do something are the major sources of his inspiration. He gave an idea on how to make Tikkis to his nephew, Ramakant Yadav. They started a small stall named “Bittoo Tikki Wala” which quickly became famous. To expand their reach, they have their official website, BTWIndia. Today, they are offering widest range of FMCG products, such as cookiesNamkeen, Ready-to-Eat snacks, Gift Packs, and Sweets.

The World Record – Bittoo Tikki Wala

Recently in Gurgaon, Mr. Sanjeev from Bittoo Tikki Wala made a 5ft. long and giant Aloo Tikki and ranked in India Book of Records. It is now considered as India’s biggest Tikki. In order to prepare this Tikki, a special Tawa has been manufactured, which weighs whopping 400 kg. This Tikki can be served to around 60 people.

To prepare this Tikki, it took 4 gas cylinders, 50 kg potatoes, and 1 kg Cheese. It took just 35 minutes to prepare this Tikki. According to an official from India Book of Records, Tikki must be at above 4 ft. long to enter India Book of Records. It was measured and found up to 5 feet long.

The Transformation

Over the past few years, BTW family has witnessed rapid growth. Most of the leading and experienced names from various backgrounds became the part of this organization and brought various breakthroughs in their business. They are still looking forward to beat the competition in different parts of the country, with their huge retail presence. When it comes to infrastructure, BTW has a manufacturing unit which covers whopping 50,000 ft. of space, as well as a lavish Marketing Office, located at Netaji Subhash Palace. They have also established a QA Food Laboratory so all of their products can go through quality checks on various levels.

Wrapping Up

The incredible transformation of Bittoo Tikki Wala from a small Cart to a Retail Chain to enter into corporate world is a living example of dedication and hard work. He is such a living legend. His success story truly deserves to be the part of discussion in textbooks of schools as well as in Bureaucrats. He is a source of inspiration for many young entrepreneurs who are aspiring to do something big in their

Written by 

Rahul Yadav is Digital Marketing consultant and Expert in Delhi, India. He provides SEO, Social Media Marketing & PPC Consulting Services worldwide. You can Contact at gitm.rahul@gmail.com

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