If you have been putting off search engine optimization (SEO) for your food blog, it’s time to hop on the bandwagon. Undoubtedly, it is one of the most powerful tools for getting your blog or website noticed.
And while we can go on for pages about why it is useful for any site, here is a quick overview of what we think are the must-follow rules of SEO for food bloggers.
These tips and tricks are easy to implement and can have a very positive, long-term impact on your blog.
Keywords are the terms that people use to get to your blog. That’s why it’s essential to pick the right phrases or the keywords. Free tools such as ‘Google Keywords Tool’ helps you to get an indication of what people are searching for locally and globally. For instance, if you are working on a chocolate baking recipe, it might be a good idea to check what out what searches are popular such as chocolate baking recipes without eggs, chocolate cake recipes from scratch, easy chocolate cake recipe, and more. If your food blog has a local bent, focus on the main area or the city you do business in first and gradually target other areas.
Make Sure to Alt Tag Images
Food blogging is so much about images, so make sure to optimize them with proper alternative text or alt tags. It will help search engines read images, and have better chances of showing up in the image search results. Alt tags should be an accurate description of the image and include a keyword when appropriate. This strategy is particularly important for food bloggers as many people use Google image search to find recipes.
Make Your Blog Mobile Friendly
When it comes to SERP rankings, Google favors mobile friendliness more than anything. A responsive layout is more important than ever for pleasing Google and acquiring organic traffic. In other words it means, if your site is not optimized for mobile browsing, then when people search for products/information/recipes of similar nature to the one that you offer, your blog won’t show up in the top search results, while your mobile friendly competitors will receive better rankings. That’s why a responsive web design is very crucial when it comes to SEO.
Focus on Building Links
Backlinks also known as inbound links from another site is like a vote or a recommendation for your food blog. The more authority sites that link back to you, the higher your site ranking will be. However; building links from reputable sources can be time-consuming and a long process. We recommend doing it by guest posting quality content on same-niche sites or by leaving valuable comments on other blogs. Also, don’t forget to create content that is useful and helpful for your readers. This will ensure that people naturally link back to your site and share your work on social media networks.
Update the Permalink
Again an important factor for SEO, the permalink (URL) should be the same as the title of your blog post. But make sure to keep it short as search engines can better understand shorter URL’s than the longer ones. And of course, don’t forget to include keywords where appropriate.
Hope these SEO tips and tricks will help you get started. However, it’s important to note that search engine optimization takes time and does not happen overnight. With competition increasing every day, it’s very essential to be consistent and balance out your strategies.